# Cinderella-Like Love Services Shoe Dating Pairs Men and Women Up Based on Footwear By Meghan Young | Published 2012-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shoe-dating References: [psfk](http://www.psfk.com/2012/03/dating-service-hoe-choices.html) & [facebook](https://www.facebook.com/shoedating) Shoe Dating is a singular service that helps people find love -- as well as the right pair of shoes. Malaysian retailer Shoes Shoes Shoes has teamed up with [dating site](https://www.trendhunter.com/trends/cheers-dating-app) Lunch Actually to offer this Cinderella-like service. Men who seek love help from Shoe Dating are asked to choose a pair of shoes they would like their prospective dates to wear. When a woman strolls into Shoes Shoes Shoes and chooses that particular pair, she is given the option of a discount if she agrees to go on a [blind date](https://www.trendhunter.com/trends/virtual-spaces-for-singles) with her mysterious benefactor. That's right, the men pay a percentage (10% and up) of the shoe sale. Although it might seem like a bribe, Shoe Dating simply bridges the gap between likeminded individuals. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Personalized Dating Services:** Shoe Dating offers a unique approach to matchmaking by connecting people based on their preferred footwear choices. - **Experiential Retail:** Shoes Shoes Shoes and Lunch Actually create an immersive and engaging shopping experience by combining fashion and dating. - **Incentivized Blind Dates:** Shoe Dating introduces a new way to encourage blind dates by offering discounts on shoe purchases to participants. ### Industries Being Reshaped - **Retail:** Retailers can explore personalized matchmaking services as a way to enhance customer experience and drive sales. - **Fashion:** Fashion brands can collaborate with dating services to create innovative and interactive marketing campaigns. - **Online Dating:** Online dating platforms can adopt incentivized blind dates as a strategy to attract new users and increase engagement. ## Related on Trend Hunter - [AI Matchmakers](https://www.trendhunter.com/trends/ai-matchmaker.md) - [In-Store Dating Experiences](https://www.trendhunter.com/trends/ikea-and-breeze.md) - [Virtual Heel Try-Ons](https://www.trendhunter.com/trends/heel-try-on.md) - [Empowered Dating Nail Bars](https://www.trendhunter.com/trends/nailing-dating.md) - [Professional-Focused Dating Apps](https://www.trendhunter.com/trends/lady-matchmaker.md) - [Meme-Based Dating Sites](https://www.trendhunter.com/trends/schmooze.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Dating App Running Clubs](https://www.trendhunter.com/trends/tinder-solemates-challenge.md) - [Singles-Only Running Events](https://www.trendhunter.com/trends/singlesonly-running-event.md)