# Artisanal Sneaker-Cleaning Packs This Men's Society Shoe Care Kit Features a Handy Cleaning Guide By Jana Pijak | Published 2017-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shoe-care-kit References: [menssociety](https://www.menssociety.com/products/sneaker-cleaning-kit) This shoe care kit from [Men's Society](https://www.trendhunter.com/trends/wholebody-shave-cream) consists of two bottles of sneaker-specific cleaner fluid, a brush intended for delicate suede and canvas materials, and a handy how-to guide for those looking to master the art of sneaker maintenance. In addition to investing in [collectible, premium, and limited edition sneakers](https://www.trendhunter.com/trends/collectors-duffle), consumers are taking the process of caring for their footwear more seriously than ever before. A rise in [premium shoe care kits](https://www.trendhunter.com/trends/leather-care-collections) has been prevalent in recent years, with products designed to not only clean effectively, but to also fit the aesthetic needs of design-conscious consumers. This particular sneaker-cleaning pack fuses aesthetics with function, and offers high quality products, along with a beautifully branded, step-by-step guide to shoe maintenance. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 42% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Premium Shoe Care Kits:** Design-conscious consumers are seeking premium shoe care kits that not only clean effectively but also fit their aesthetic needs. - **Investing in Sneaker Maintenance:** Consumers are taking the process of caring for their collectible, premium, and limited edition sneakers more seriously, leading to a rise in sneaker maintenance products. - **Aesthetic-focused Shoe Care:** There is a trend towards shoe care products that not only clean but also offer aesthetically pleasing designs to match the consumer's style preferences. ### Sectors Adopting This - **Footwear Care Products:** The rise in premium shoe care kits and increased consumer focus on sneaker maintenance presents an opportunity for companies in the footwear care products industry to create innovative solutions. - **Collectible Sneaker Market:** As consumers invest in valuable sneakers, the need for high-quality sneaker maintenance products presents a disruptive innovation opportunity for companies in the collectible sneaker market. - **Design-conscious Consumer Goods:** The demand for aesthetically pleasing shoe care products aligns with the trend of design-conscious consumers, providing an opportunity for companies in the design-focused consumer goods industry to create innovative offerings. ## Related on Trend Hunter - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Co-Branded Sneaker Care Foams](https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution.md) - [Functional Shoe-Cleaning Foams](https://www.trendhunter.com/trends/foamx.md) - [Premium Hat-Cleaning Kits](https://www.trendhunter.com/trends/hatcare.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Chic Shoe Care Appliances](https://www.trendhunter.com/trends/shoe-styler.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Shape-Preserving Shoe Guards](https://www.trendhunter.com/trends/crep-protect-3.md) - [Long-Lasting Sneaker Deodorants](https://www.trendhunter.com/trends/crep-protect-deo.md)