# Shockvertising Smokefree Campaign NHS: Get Unhooked By Ayman | Published 2008-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shockvertising-smokefree-campaign-nhs-get-unhooked References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/04/get-unhooked.html) & [gosmokefree.nhs.uk](http://gosmokefree.nhs.uk/) What a powerful campaign! With a slogan of “Get Unhooked”, these print ads from [NHS smokefree](http://gosmokefree.nhs.uk)show young guys and girls literally hooked. And by hooked I mean a painful hook up their lips. The ads say “The average smoker needs over five thousand cigarrettes a year. Get unhooked” and provide contact information for professional help to quit smoking. I think it's a captivating campaign that not only grabs the attention with its powerful imagery, but also provides a solution to the problem. Watch a video advert for NHS go smoke free: ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Shockvertising:** Opportunity for businesses to create compelling and attention-grabbing campaigns by using powerful imagery. - **Smokefree Campaign:** Potential for companies to promote smoking cessation programs and help individuals quit smoking. - **Get Unhooked:** Opportunity to develop innovative strategies and products to address nicotine addiction effectively. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunities in creating impactful ads that elicit emotional responses and drive behavior change. - **Healthcare:** Opportunity for healthcare providers to offer smoking cessation programs and support to individuals struggling with nicotine addiction. - **Wellness:** Potential for wellness companies to develop products and services that aid in smoking cessation and help individuals lead healthier lives. ## Related on Trend Hunter - [Vaping Cessation Tools](https://www.trendhunter.com/trends/stopfuckingvaping.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Multi-Faceted Nicotine Addiction Solutions](https://www.trendhunter.com/trends/nicotine-addiction.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Smoking Cessation Apps](https://www.trendhunter.com/trends/smoke-free.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md)