# Playing Dead in Public Places Shockvertising at its Finest By Going Like Sixty | Published 2008-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shockvertising-rocks-playing-dead-in-public-places References: [darkroastedblend](http://www.darkroastedblend.com/2008/07/shockingly-creative-ads-from-urban.html) If it wasn't at first glance just so repulsive, playing one of the dead arising to hand out brochures might be kind of a kick. This type of [shockvertising](https://www.trendhunter.com/trends/scary-good-campaign) gets a lot of attention to your [product placement](https://www.trendhunter.com/trends/lola-mullenlowe) or promotion. But is it the right kind of attention? Occasionally something very ingenious becomes genuine [street art](https://www.trendhunter.com/trends/3d-billboards), and these photos include some of those examples. I like the sculpture begging for church donations. The main image is from DDB Argentina for a pop culture magazine called Los Inrockuptibles. Next time you stumble across a body, go ahead call 911 first, then when you discover it's not a crime scene, describe the product information to the emergency operator. I'm sure they would love it. Also check these out: ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 96% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Shockvertising:** Exploring shock value in advertising to attract attention and promote products. - **Street Art Marketing:** Using artistic and creative displays in public spaces to engage audiences and create brand awareness. - **Unconventional Promotions:** Implementing unique and unexpected promotional tactics to generate buzz and interest in a product or service. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Incorporating shockvertising techniques to create memorable and impactful ad campaigns. - **Art:** Disruptive innovation opportunity: Blending street art and marketing to create visually stunning and attention-grabbing brand experiences. - **Event Planning:** Disruptive innovation opportunity: Developing unconventional promotional strategies for events to engage attendees and increase brand visibility. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)