# Child Shockvertising in PSAs Anti-Smoking Ads Feature Kids with Adult Hands Holding Cigs By Going Like Sixty | Published 2008-12-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shockvertising-psa-grown-up-hands-on-kids-holding-cigs References: [ibelieveinadv](http://www.ibelieveinadv.com/2008/12/roy-castle-lung-cancer-foundation-sam-charlotte-molly/) Kids don’t think that when they take their first puff or finish their first cigarette that they have started on a lifetime addiction. And parents don’t understand that when they light up, they are putting the smoke in their children’s lungs just as if the kids were puffing themselves. This series of posters helps bring home both messages. The PSAs were done by CHI & Partners of London. The executive creative director was Ewan Paterson, who worked with art directors/copywriters Nick Pringle and Clark Edwards, photographer Kelvin Murray and typographers Dan Beckett and Craig Ward. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Shockvertising with Kids:** Expose shocking realities through PSAs featuring children in unexpected roles. - **Anti-smoking Campaigns:** Create campaigns that highlight the effects of smoking on children, disrupting the tobacco industry. - **Combating Addiction Early:** Develop interventions and programs for children and parents to prevent drug addiction from an early age. ### Sectors Adopting This - **Marketing and Advertising:** Use shockvertising to raise awareness about the dangers of smoking in campaigns and PSAs. - **Tobacco:** Incorporate harm reduction strategies and nicotine alternatives for a disrupted, more socially responsible industry. - **Health and Wellness:** Promote healthy habits and combat addiction through education, intervention, and counseling services for children and parents. ## Related on Trend Hunter - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md)