# Denim Shockvertising Release Your Beast in Levi's 501 Jeans By Going Like Sixty | Published 2008-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shockvertising-for-jeans-levis-501s-wants-you-to-release-your-beast References: [unbuttonyourbeast](http://www.unbuttonyourbeast.com/) [Levi's](https://www.trendhunter.com/trends/number-that-changed-everything) is promoting their classic [501](https://www.trendhunter.com/trends/repossessed-climb-jeans) jeans with an "unbutton your beast" e-card marketing gimmick. Visit the Levi's 501 site at unbuttonyourbeast.com and watch the flash as something wiggles around in the buttoned-up jeans. Then the beast is released. You choose the beast that represents what's in your Levi 501 jeans and then can send the cheeky e-card. **Implications** - Many people like cheesy campaigns that will make them laugh. Laughter is contagious and people will be sure to send funny things they find on the Internet to their friends. Campaigns that feature something suspenseful (such as the featured Levi's e-cards) gain people's attention because they are curious to find out the secret the brand is withholding from them. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 76% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Marketing:** Creating engaging and interactive campaigns, like Levi's e-card promotion, can attract and captivate consumers. - **Humor-based Advertising:** Utilizing humor in advertising campaigns, such as Levi's cheeky e-cards, can create a memorable and shareable experience for consumers. - **Curiosity-driven Promotions:** Developing campaigns that pique consumers' curiosity, like Levi's suspenseful buttoned-up jeans concept, can generate interest and engagement. ### Where This Applies - **Fashion Retail:** Fashion retailers can adopt interactive and humorous marketing strategies, like Levi's, to enhance brand awareness and customer engagement. - **Digital Marketing:** Digital marketing professionals can explore creative ways, such as Levi's e-cards, to elicit emotional responses from consumers and drive online interactions. - **Greeting Card Industry:** The greeting card industry can leverage interactive and curiosity-driven concepts, like Levi's e-card promotion, to modernize traditional card-giving experiences and appeal to younger audiences. ## Related on Trend Hunter - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Thoughtful Denim Updates](https://www.trendhunter.com/trends/501-curve.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Handpicked Vintage Sporty Denim](https://www.trendhunter.com/trends/repossessed-climb-jeans.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)