# Big Brand Hoaxes BMW Dog Zapper By Urban Delice | Published 2008-04-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/shocking-advertising-bmw-hates-dogs References: [admanramblings.blogspot](http://admanramblings.blogspot.com/2008/04/germans-are-funny.html) Earlier this week, a new [BMW](https://www.trendhunter.com/trends/relax-we-care) ad ran in British newspapers and it offered quite a shock to dog lovers. Why? Because the new BMW is not a canine lover, on the contrary. It contains a system that prevents any dog from releasing itself on your car. The system administrates a 220 volts electric shock to the dog. Not quite nice, fortunately it was only an [April Fool's joke](https://www.trendhunter.com/trends/eight-oclock-coffee)! Imagine, pet lovers already called the info line and found out that the new BMW is a dashing, sporty car but not a dog killer by any means. Hopefully.... ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 9% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **April Fool's Pranks:** Opportunity for brands to create humorous and unexpected marketing campaigns on April Fool's Day. - **Controversial Advertising:** Opportunity for brands to generate buzz and media attention through provocative and attention-grabbing advertisements. - **Consumer Perceptions:** Opportunity for brands to shape consumer perception and dispel false information through effective communication strategies. ### Sectors Adopting This - **Automotive:** Opportunity for car manufacturers to leverage April Fool's Day to showcase their innovative and playful side. - **Marketing and Advertising:** Opportunity for agencies to help brands create unique and attention-grabbing campaigns that generate buzz and consumer engagement. - **Brand Management:** Opportunity for brand managers to effectively address and rectify false information to maintain brand reputation and trust. ## Related on Trend Hunter - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Pet-Focused SUV Accessories](https://www.trendhunter.com/trends/genesis-x-dog.md) - [Luxury Automotive Dog Carriers](https://www.trendhunter.com/trends/dbk9-dog-kennel.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Catnip-Infused Fragrances](https://www.trendhunter.com/trends/lynx-with-catnip.md)