# Bantering Bar Commercials The Shock Top Super Bowl Ad Stars T.J. Miller and the Brand Mascot By Laura McQuarrie | Published 2016-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shock-top-super-bowl References: [adweek](http://www.adweek.com/news/advertising-branding/shock-top-teaser-clip-promises-greatest-super-bowl-ad-all-time-169141) & [shocktopbeer](http://www.shocktopbeer.com/) 'Unfiltered Talk' is the name of the Shock Top Super Bowl commercial that [AB InBev](https://www.trendhunter.com/trends/becks-autonomous) will be launching this year. The commercial features "unfiltered" dialogue between the brand mascot and comedian T.J. Miller, who go back and forth insulting one another for over a minute. Miller was selected as the brand's new spokesperson for his wit and irreverence, which are on display for this commercial. In its teaser for the full-length Super Bowl commercial, the dialogue that's exchanged between the orange slice named 'Wedgehead' (voiced by comedian Martin Montana) and Miller was ad-libbed. The full 90-second ad spot for the [unfiltered beer beverage](https://www.trendhunter.com/trends/heineken-friend) will be cut into a 30-second commercial for the Super Bowl 50. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 20% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Unfiltered Advertising:** The success of this unfiltered ad campaign could inspire other brands to take a similar approach and ditch the filter on their advertising content. - **Celebrity Brand Spokespeople:** With the use of T.J. Miller as the brand's spokesperson, other companies may consider choosing celebrities with wit and irreverence as the face of their brands. - **Ad-libbed Dialogue:** Brands may consider incorporating ad-libbed dialogue in their ads to create a more natural and entertaining commercial experience for consumers. ### Sectors Adopting This - **Alcoholic Beverages:** The unfiltered talk approach used in this Shock Top commercial could be adapted across the alcoholic beverage industry to create memorable ads for beer, wine, and spirits. - **Advertising & Marketing:** The unfiltered approach to advertising may be applied to other forms of media, as well, like print ads, billboards, and social media campaigns. - **Entertainment:** T.J. Miller's performance in this commercial shows how comedians and comedic actors can be a valuable asset in creating entertaining and memorable ad content for the entertainment industry. ## Related on Trend Hunter - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md)