# Talking Beer Billboards Shock Top Brewing Co. Made This Interactive Talking Beer Ad By Ady Floyd | Published 2015-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shock-top-beer-advertising References: [youtube](https://www.youtube.com/watch?v=YpWLbtDKFEM) & [shocktopbeer](http://www.shocktopbeer.com/home.html) Shock Top Brewing Co. has released a unique, customer-interaction style of advertising. The brand's logo/mascot/spokesperson, called Wedgehead, verbally engages with customers in the most unconventional way -- chatting with them, through a billboard, or a case of beer. The humorous, quick-witted and very sarcastic Wedgehead will strike up a conversation with passersby; he uses small-talk, discussing weather, dating/rejection and their choice of clothing, before mentioning the beer itself. He holds a great conversation, adding a fresh voice to beer advertisements. It's a brilliant way to advertise, to make a brand connection, and do it all through the oldest, and simplest way: word of mouth. People will remember their conversation with Wedgehead, and it's a great story to tell friends. Not to mention, it's extremely entertaining to watch on YouTube. With a variety of flavors, and the slogan "live life unfiltered" these ads are unparalleled in the beer world. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Disruptive innovation opportunity: Explore the use of interactive billboards that engage with customers to create memorable brand connections. - **Conversational Marketing:** Disruptive innovation opportunity: Develop conversational marketing strategies that utilize humor and quick-wittedness to engage with customers and make a lasting impression. - **Word-of-mouth Advertising:** Disruptive innovation opportunity: Find creative ways to generate word-of-mouth advertising by creating memorable experiences that customers will share with others. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Incorporate innovative technologies and approaches into traditional advertising methods to create memorable and engaging brand experiences. - **Brewing:** Disruptive innovation opportunity: Experiment with unconventional marketing techniques, such as interactive billboards, to differentiate beer brands and grab consumer attention. - **Marketing:** Disruptive innovation opportunity: Embrace conversational marketing strategies that leverage humor and sarcasm to captivate audiences and create memorable brand interactions. ## Related on Trend Hunter - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Conversational Beer Bottles](https://www.trendhunter.com/trends/conversational-beer-bottles.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md)