# Electrifying Wakeup Wristbands The Shock Clock Uses Pavlovian Principles to Keep People Alert By Meghan Young | Published 2016-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shock-clock References: [hypebeast](http://hypebeast.com/2016/4/shock-clock-band) & [pavlok](http://pavlok.com/blog/shocking-alarm-clock-prelaunch) Although it might seem like a mild case of torture, the Shock Clock is being touted as “the first device that uses effective, tested sensory inputs to wake you up and keep you alert.” As it's name suggest, the Shock Clock shocks people awake with a series of vibrations, beeps and [electric shocks](https://www.trendhunter.com/trends/brainblink-brainblink). Although it doesn't sound very pleasant, it is quite effective. Essentially, the Shock Clock aims to not be used in this manner for long. Instead it works to train people to [wake up feeling fresh](https://www.trendhunter.com/trends/alaarm) all on their own. Normally a tired and cranky individual in the morning? The Shock Clock could change what may feel like an ingrained part of your personality. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Sensory Input Alarm Clocks:** Innovative alarm clocks using sensory inputs for waking up and alertness. - **Pavlovian Training Technology:** Integrating Pavlovian principles into technology for behavior modification and training. - **Behavior Monitoring Devices:** Wearable devices that track and monitor behavior to facilitate behavioral change. ### Sectors Adopting This - **Consumer Electronics:** Opportunities for consumer electronics manufacturers to develop innovative alarm clock products. - **Health Technology:** Application of Pavlovian training principles in health tech for behavior modification and sleep therapy. - **Wearable Technology:** Potential for wearable technology for tracking and monitoring sleep and behavior modification. ## Related on Trend Hunter - [Silent Wearable Alarm Clocks](https://www.trendhunter.com/trends/silentwakeup.md) - [Digital Personality Alarm Clocks](https://www.trendhunter.com/trends/alarm-oclock.md) - [Gentle Alarm Clocks](https://www.trendhunter.com/trends/arc-alarm-clock.md) - [Gentle Wake-Up Alarms](https://www.trendhunter.com/trends/wonderwake.md) - [Chic Circadian Rhythm Clocks](https://www.trendhunter.com/trends/hatch-restore-2.md) - [Coffee-Brewing Sunrise Alarm Clocks](https://www.trendhunter.com/trends/optimrise-sunrise-alarm-clock.md) - [Connected Sunrise Alarm Clocks](https://www.trendhunter.com/trends/philips-smartsleep-connected-sleep-and-wakeup-light.md) - [Motion-Sensing Alarm Clocks](https://www.trendhunter.com/trends/nintendo-sound-clock-alarmo.md) - [Slumber-Inducing Wearables](https://www.trendhunter.com/trends/sleep-devices.md)