# Naturalistic Eco Card Carriers The 'SHMEER' Wallet is a Functional Yet Eco-Friendly Accessory By Michael Hemsworth | Published 2017-09-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shmeer-wallet References: [kickstarter](https://www.kickstarter.com/projects/1516306953/the-shmeertm-wallet) The 'SHMEER' wallet is a newly created accessory that will provide a streamlined way to carry cards, protect against information theft and much more. The wallet is crafted from cane sugar bioplastic, cork and elastic silicone for a functional yet natural aesthetic that keeps it malleable for easily removing and replacing your cards as required. The wallet can be paired with the 'SHMEER' [RFID blocking card](https://www.trendhunter.com/trends/secux-shield-bio) that will stop unauthorized users from accessing the information on your card when you're traveling or commuting. The 'SHMEER' wallet also comes in a custom option that lets you send in your [favorite old socks](https://www.trendhunter.com/trends/native-union-magsafe-wallet) and have them incorporated into the design of your very own personalized accessory. This speaks to a growing demand for products that are both customized and less wasteful than other options on the market. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Accessories:** Opportunity for creating functional accessories with environmentally friendly materials, such as cane sugar bioplastic and cork. - **RFID Blocking Technology:** Potential for developing innovative solutions that protect against information theft, like the 'SHMEER' RFID blocking card. - **Customized Products:** Rise in demand for personalized accessories with the ability to incorporate sentimental items, like the custom option offered by the 'SHMEER' wallet. ### Who This Affects Most - **Fashion Accessories:** Disruptive innovation opportunities in the fashion accessories industry by creating eco-friendly and customizable products like the 'SHMEER' wallet. - **Cybersecurity:** Potential for disruptive innovation in the cybersecurity industry by developing advanced RFID blocking technology, similar to the 'SHMEER' RFID blocking card. - **Personalized Gifts:** Opportunity for disruptive innovation in the personalized gifts industry by offering customizable products like the 'SHMEER' wallet that incorporate sentimental items. ## Related on Trend Hunter - [Protective Fan-Style Wallets](https://www.trendhunter.com/trends/shuffle-wallet.md) - [Suede-Like Automotive Lining Wallets](https://www.trendhunter.com/trends/mvst-rfidblocking-alcantara-slim-wallet.md) - [Minimalist Industrial Wallet Designs](https://www.trendhunter.com/trends/reaf-wallet.md) - [Sturdy PFAS-Free Wallets](https://www.trendhunter.com/trends/peak-design-travel-wallets.md) - [Hybrid Metallic Leather Wallets](https://www.trendhunter.com/trends/proof-wallet.md) - [Sleek Colorful Card Wallets](https://www.trendhunter.com/trends/wallet-30.md) - [Tough Tracker-Friendly Wallets](https://www.trendhunter.com/trends/ekster-cardholder.md) - [Payment-Friendly Crypto Wallets](https://www.trendhunter.com/trends/secux-shield-bio.md) - [RFID-Blocking Origami Wallets](https://www.trendhunter.com/trends/origami-wallet.md)