# Toasted Marshmallow Bourbons The New 'Shmallow Toasted Marshmallow Bourbon is Bonfire-Ready By Katherine Pendrill | Published 2022-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shmallow-toasted-marshmallow-bourbon References: [delish](https://www.delish.com/food-news/a40862285/toasted-marshmallow-bourbon/) & [shop.hoteltangodistillery](https://shop.hoteltangodistillery.com/shmallow-toasted-marshmallow-bourbon.html)  If you're looking for a break from the pumpkin-flavored deluge coming this fall, look no further than the new 'Shmallow Toasted Marshmallow Bourbon from the [Hotel Tango Distillery](https://www.trendhunter.com/trends/shmallow-whiskey). Just as the name suggests, the new 'Shmallow Toasted Marshmallow Bourbon is a smokey spirit that channels the delicious flavor of marshmallows roasting over an open campfire. More specifically, you'll get notes of [toasted marshmallows](https://www.trendhunter.com/trends/toasted-marshmallow-lemonade), caramelized sugar, and smoke in every sip of this bourbon. As Travis Barnes, Hotel Tango Distillery founder and CEO, explains, "Shmallow is our off-duty take on bourbon. Distilled with the same discipline as all our spirits, bourbon enthusiasts will appreciate ‘Shmallow’s sweet-but-not-too-sweet flavor profile, while rookie bourbon drinkers will want to sip it on its own or with their favorite mixer.” Perfect for everything from an Old Fashioned to a [Maple Bourbon Smash](https://www.trendhunter.com/trends/maple-bourbon-latte), this new spirit is surprisingly versatile. Image Credit: Hotel Tango Distillery ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 90% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Toasted Marshmallow Spirits:** There is an opportunity for other spirit makers to create a range of toasted marshmallow or s'more inspired spirits. - **Smoky Notes:** Distilleries could explore adding smoky notes to their spirits to create unique and flavorful offerings. - **Spirits for Fall:** With the influx of pumpkin-flavored products in the fall, there is an opportunity to create spirits with alternative seasonal flavors like toasted marshmallow. ### Industries Being Reshaped - **Distilleries:** Existing or new distilleries could experiment with innovative flavor combinations like toasted marshmallow to create new, differentiated spirits. - **Alcohol Retail:** Alcohol retailers can capitalize on the trend by carrying unique and trendy spirits flavors like toasted marshmallow to meet customer demand. - **Beverage Marketing:** Marketing agencies could develop campaigns that focus on the unique flavors of spirits like toasted marshmallow to engage customers through unique taste profiles. ## Related on Trend Hunter - [Toasted Marshmallow Whiskeys](https://www.trendhunter.com/trends/shmallow-whiskey.md) - [Premium S'mores Whiskeys](https://www.trendhunter.com/trends/mash-mallow.md) - [Nostalgic Camping-Inspired Whiskies](https://www.trendhunter.com/trends/smores-whiskey.md) - [Campfire-Inspired Cocktails](https://www.trendhunter.com/trends/campfire-inspired-cocktail.md) - [S'mores Chocolate Bars](https://www.trendhunter.com/trends/smores-chocolate-bar.md) - [Campfire Treat-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-smores.md) - [Toasted Marshmallow-Flavored Coffees](https://www.trendhunter.com/trends/marshmallowflavored-coffee.md) - [Syrup Brand Flavor Additions](https://www.trendhunter.com/trends/monin-syrups.md) - [Coffee-Flavored Marshmallows](https://www.trendhunter.com/trends/coffee-roast-mallows.md)