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# Sheep-Surrounded Sleep Domes
The 'Shleep Sanctuary' is a Real Place to Count Sheep

By Laura McQuarrie | Published 2022-09-27 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/shleep-sanctuary
References: [famouscampaigns](https://www.famouscampaigns.com/2022/09/sleep-company-offers-brits-chance-to-nod-off-by-counting-real-life-sheep/?utm_source=rss&utm_medium=rss&utm_campaign=sleep-company-offers-brits-chance-to-nod-off-by-counting-real-life-sheep) & [emma-sleep](https://www.emma-sleep.co.uk/shleep/)

![Sheep-Surrounded Sleep Domes](https://cdn.trendhunterstatic.com/thumbs/489/shleep-sanctuary.jpeg)

Countless people have put themselves to sleep by counting sheep but the Shleep Sanctuary set in the stunning Sussex countryside offers people the chance to count sheep for real as they doze off. The dome for two guests is equipped with a comfortable double bed and 360-degree views of the surrounding natural environment and its pre-numbered sheep.

This [unforgettable nighttime experience](https://www.trendhunter.com/trends/theatre-of-digital-art) was conceptualized by sleep brand [Emma Sleep](https://www.trendhunter.com/trends/emma-sleep-hotel) and it was inspired by research that says 10% of Brits report that they can’t remember the last time they had a decent night’s sleep.

After settling in for the night after a freshly made dinner, guests will wake up to a breakfast made with locally sourced ingredients and a guided yoga session.

## Trend Insights (Trend Hunter)

- Score: 7.0/10
- Popularity: 98% | Activity: 98% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Sleep Sanctuaries:** The rise of unique sleep experiences, such as sleeping in nature, could create opportunities for luxury hospitality brands to create exclusive and memorable accommodations.
- **Sleep-tech Integration:** Sleep-centric technology, such as smart beds that adjust to sleep positions, could be integrated into these types of sleep sanctuaries to offer a truly personalized sleep experience.
- **Eco-tourism:** Eco-tourism is a growing trend, and sleep sanctuaries like the Shleep Sanctuary fit into this trend, offering travelers a chance to experience nature and support sustainable tourism.

### Where This Applies

- **Hospitality:** Luxury hospitality brands could create sleep sanctuaries with unique sleep experiences, which would offer a memorable and exclusive accommodation option for travelers.
- **Technology:** Designers could experiment with combining sleep-centric technology with eco-tourism to create innovative and personalized experiences.
- **Tourism:** Eco-tourism is a growing trend, which is focused on responsible travel and supporting sustainable tourism. Sleep sanctuaries like the Shleep Sanctuary could be part of this trend, offering travelers a chance to experience nature and support sustainable tourism.

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