# Celebrity Slumber Campaigns The Shivam Handloom Mattresses Ads Give Barack and Tiger a Rest By Amelia Roblin | Published 2011-02-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shivam-handloom-mattresses-ads References: [coloribus](http://www.coloribus.com/adsarchive/prints/mattresses-obama-14155505/) & [shivamhandlooms](http://www.shivamhandlooms.com/) I can't really picture these three VIPs ever having any shut-eye with the hectic lives they lead, yet these Shivam Handloom Mattresses ads by the McCann Worldgroup show their [caricature renderings](https://www.trendhunter.com/trends/life-in-stitches) in sweet slumber. Suggesting such [comfortable cushions](https://www.trendhunter.com/trends/hospitality-mattress) that can get these cartoon celebs their [deep sleep](https://www.trendhunter.com/trends/sleep-lab-rooms), the Shivam Handloom Mattresses ads amusingly show each individual in his or her 40-winks wonderland. Barack Obama is dreaming of his fellow world leaders having a snooze (and clutching weapons), Tiger Woods is envisioning a harem of nude women and Paris Hilton is resting after a frisky romp with her video camera still running. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Mattress Endorsements:** The trend of celebrities endorsing mattresses presents opportunities for disruptive innovation in the sleep industry, including new marketing strategies that incorporate humor and satire to attract customers. - **Cartoon Advertisements:** The use of caricature renderings in advertisement campaigns can disrupt traditional marketing methods, creating a more memorable and entertaining brand image. - **Humorous Content Marketing:** The success of humorous content in attracting audiences can disrupt traditional marketing tactics and present new opportunities to make products and services more relatable and memorable for consumers. ### Sectors Adopting This - **Mattress Industry:** In the mattress industry, there are opportunities to disrupt traditional marketing and advertising strategies by leveraging the endorsement power and social influence of celebrities. - **Advertising Industry:** The advertising industry can benefit from the use of humorous content and caricature renderings to create more engaging and memorable advertisements, disrupting traditional methods of advertising. - **Media Industry:** The media industry can disrupt traditional celebrity endorsements by introducing new forms of humorous and entertaining content to capture audiences' attention and enhance brand awareness. ## Related on Trend Hunter - [Fashion-Inspired Sleep Aid Campaigns](https://www.trendhunter.com/trends/sleep-aid1.md) - [Super Bowl Sleep Ads](https://www.trendhunter.com/trends/love-yourself-like-a-legend.md) - [Mattress Brand Sleep Hotels](https://www.trendhunter.com/trends/the-emma-sleep-hotel.md) - [Cheeky Self-Care Pillows](https://www.trendhunter.com/trends/do-not-disturb-decor.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Sleep-Focused Travel Campaigns](https://www.trendhunter.com/trends/in-search-of-sleep.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Co-Branded Sleep Studies](https://www.trendhunter.com/trends/national-sleep-foundation.md) - [Hotel Sleep Experiences](https://www.trendhunter.com/trends/hilton-1.md)