# Polluted Urban Air Apps Shit! I Smoke Informs Consumers of How Polluted Their City's Air Is By Ell Smith | Published 2018-05-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shit-i-smoke References: [highsnobiety](https://www.highsnobiety.com/p/smoking-pollution-air-app/) & [cmarcelo](http://www.cmarcelo.com/) Big cities aren't known for breathable air quality and a new app called 'Shit! I Smoke' is aiming to draw attention to this issue. The app draws information from numerous live pollution databases and informs consumers of how many cigarettes they've 'smoked' by breathing in the polluted air in their city. The app was developed after a study revealed the comparison between the lung quality of smokers versus those living in "smog-infested cities." Using the users location, the app can accurately relay an estimated number of how many cigarettes one smokes just by breathing in the air. For example, those living in Berlin may be informed that they've been ingesting nearly two cigarettes a day. Image Credit: Shit! I Smoke ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Air Quality Monitoring:** Opportunity for innovative technologies and apps that monitor and inform users about the air quality in their cities. - **Public Health Awareness:** Increasing awareness of the negative health effects of pollution, leading to potential opportunities for products and services that promote public health. - **Personalized Health Tracking:** Rise in personalized health tracking apps that calculate and provide personalized data on the impact of pollution on an individual's health. ### Who This Affects Most - **Environmental Technology:** Disruptive innovation opportunities for companies developing advanced technologies to detect and combat urban air pollution. - **Healthcare:** Potential disruption in the healthcare industry with the need for new solutions to address the health risks posed by polluted urban air. - **Mobile Application Development:** Increasing demand for mobile applications that can provide real-time information and personalized insights on air quality and health impacts. ## Related on Trend Hunter - [Skin-Caring Pollution Tools](https://www.trendhunter.com/trends/ai-drop-finder.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Connected Air Quality Monitors](https://www.trendhunter.com/trends/iaq-air-quality-monitor.md) - [Bike-Mounted Air Monitors](https://www.trendhunter.com/trends/bikemounted-air-monitor.md) - [Preventative Air Quality Monitors](https://www.trendhunter.com/trends/nooku-air-quality-monitor.md) - [Air-Purifying Stroller Canopies](https://www.trendhunter.com/trends/airpurifying-stroller.md) - [Indoor Air-Analyzing Devices](https://www.trendhunter.com/trends/amazon-smart-air-quality-monitor.md) - [Smoking Cessation Apps](https://www.trendhunter.com/trends/smoke-free.md)