# Spicy Shishito Pepper Burger The Counter Custom Burgers is Serving Up a Shishito Jalapeño Burger By Katherine Pendrill | Published 2019-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shishito-jalapeo-burger References: [chewboom](https://www.chewboom.com/2019/08/11/the-counter-custom-burgers-introduces-new-shishito-jalapeno-burger/) & [facebook](https://www.facebook.com/TheCounter/photos/a.168382291788/10158266832236789/?type=3&theater) The Counter Custom Burgers is already known for offering delicious, customizable gourmet burgers, but now it is spicing things up even more with its new Shishito Jalapeño Burger. Created for those who like things on the spicy side, the new Shishito Jalapeño Burger from The Counter Custom Burgers highlights the shishito pepper. The burger itself starts with a one-third pound all-natural Angus beef patty, which is then paired with fried shishito peppers, [sliced jalapeños](https://www.trendhunter.com/trends/jalapeo-heatwave), red onion, lettuce, [spicy pepper jack cheese](https://www.trendhunter.com/trends/the-ghost-burger), and a [sweet sriracha sauce](https://www.trendhunter.com/trends/big-bangin-burger) on a brioche bun. Like all of the products in The Counter’s Handcrafted Burger on a Bun lineup, the beef used is responsibly raised and antibiotic-free. The new Shishito Jalapeño Burger is currently available for a limited time at participating locations. Image Credit: *The Counter Custom Burgers.* ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Burger:** There is an increasing demand for spicy burger options as consumers seek more adventurous flavors. - **Customizable Fast Food:** Consumers are attracted to fast food options that allow for customization and personalization of menu items. - **Responsibly Sourced Meat:** Companies are innovating by providing antibiotic-free and responsibly raised meat options to meet consumer demand for ethical sourcing and sustainability. ### Where This Applies - **Fast Food:** The fast food industry could benefit from incorporating more customizable and adventurous options into their menus to attract younger consumers. - **Gourmet Burger:** The gourmet burger industry has an opportunity to innovate by introducing more unusual and spicy ingredients to appeal to adventurous eaters. - **Meat Production:** The meat production industry can explore new methods of responsible sourcing and production to meet growing consumer demand for sustainably and ethically-raised meat products. ## Related on Trend Hunter - [Spicy Texas-Style Burgers](https://www.trendhunter.com/trends/texas-bbq-brisket-burger.md) - [Meaty Mushroom Burgers](https://www.trendhunter.com/trends/portobello-mushroom-burger.md) - [Spicy Chargrilled Burgers](https://www.trendhunter.com/trends/jalapeo-char.md) - [Bursting Mozarella-Topped Burgers](https://www.trendhunter.com/trends/burrata-burger.md) - [Salted Cookie Butter Shakes](https://www.trendhunter.com/trends/sea-salt-caramel-cookie-butter-shake.md) - [Ghost Pepper-Spiced Burgers](https://www.trendhunter.com/trends/ghost-pepper-burger.md) - [Childhood Sandwich-Inspired Burgers](https://www.trendhunter.com/trends/pbj-burger.md) - [Southern Cuisine Burger Menus](https://www.trendhunter.com/trends/louisiana-soul-burger.md) - [Spicy Autumnal Burger Varieties](https://www.trendhunter.com/trends/bacon-blaze-jalapeo-double.md)