# Minimal Superfood-Infused Skincare Lines Shiseido's WASO Line Includes Carrots and Tofu By Ell Smith | Published 2019-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shiseidos-waso-line References: [hypebae](https://hypebae.com/2019/5/shiseido-waso-skincare-line-cleanser-mask-hydrating-cream-relaunch) & [sephora](https://www.sephora.com/search?keyword=waso&om_mmc=aff-linkshare-redirect-9ieob0c66Uo&c3ch=Linkshare&c3nid=9ieob0c66Uo&affid=9ieob0c66Uo-6PUQvjgSKc54ySY2hEQmDQ&ranEAID=9ieob0c66Uo&ranMID=2417&ranSiteID=9ieob0c66Uo-6PUQvjgSKc54ySY2hEQmDQ&ranLinkID=10-1&browserdefault=true) [Shiseido's](https://www.trendhunter.com/trends/future-solution) WASO line has been re-released, offering consumers a skincare range that's packed with [superfoods to help nourish one's skin](https://www.trendhunter.com/trends/healthy-glow). This clean and minimal skincare line was comprised with consumers in mind, and includes hydrating foods like carrots, honey, tofu and red basil -- all of which are credited with being beneficial for the skin. To maintain its minimal aesthetic, the line features the basic necessities like cleansers, masks, moisturizers and more. The masks are set to be the standouts from the line, as they remove impurities while offering moisture to the skin. The line arrives as a slightly higher price point, but still offers affordable products, with the cheapest item in the line starting at $30. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Superfood Skincare:** Superfoods are being infused into skincare lines, providing nourishment and hydration for the skin. - **Minimalist Skincare:** A clean and minimal aesthetic is becoming popular in skincare lines. - **Affordable Luxury Skincare:** Skincare lines are now offering affordable luxury products to consumers. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry is now incorporating superfoods into their product lines, expanding their market reach. - **Health and Wellness Industry:** The health and wellness industry may benefit as superfood-infused skincare lines promote health and nourishment from the outside in. - **Consumer Goods Industry:** The incorporation of minimalism and affordable luxury into skincare lines may disrupt the conventional skincare industry, creating new markets for business professionals. ## Related on Trend Hunter - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Indian Superfood Skincare](https://www.trendhunter.com/trends/suyu.md) - [Plant-Rich Facial Care Products](https://www.trendhunter.com/trends/weleda-facial-care.md) - [Vitamin-Infused Body Care](https://www.trendhunter.com/trends/goshi-1.md) - [Functional Dairy Products](https://www.trendhunter.com/trends/skin-care-yogurt.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Healthy Glow-Supporting Skincare Lines](https://www.trendhunter.com/trends/healthy-glow.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Streamlined Skincare Solutions](https://www.trendhunter.com/trends/mio-cosmetics.md)