# Botanical Heat-Activated Sunscreens Shiseido Ultimate Sunscreen Comes in Two Options By Michael Hemsworth | Published 2024-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-04-01/shiseido-offers-new-ultimate-sunscreen-products/) & [shiseido](https://www.shiseido.com)  The [Shiseido](https://www.trendhunter.com/trends/sun-protector) Ultimate Sunscreen is a new series of [broad-spectrum skincare products](https://www.trendhunter.com/trends/spf-product) for consumers to pick up this summer as a way to stay protected from UV rays. The products include the Ultimate Sunscreen Protector Lotion SPF 60+ and the Ultimate Sun Protector Spray SPF 40, which are both reported by the brand to get stronger when they encounter heat, sweat and water. This is thanks to HeatForce Technology to enhance protection when external heat is present, while WetForce Technology provides additional protection when encountering water and/or sweat. The Shiseido Ultimate Sunscreen is rounded out with SuperVeil-UV 360 Technology with antioxidants and botanicals that will further prevent [UV ray skin damage](https://www.trendhunter.com/trends/selfrepairing-uv-tech). The spray is packaged in a non-aerosol container, while the lotion comes in three size options. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 74% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Heat-activated Sunscreen Technology:** Innovative heat-activated sunscreen formulas strengthen protection in response to external heat sources. - **Water-resistant Skincare Solutions:** Skincare products integrating WetForce Technology offer enhanced protection when exposed to water and sweat. - **Antioxidant-rich UV Protection:** UV protection products enriched with antioxidants and botanicals for advanced skin defense against UV rays. ### Sectors Adopting This - **Skincare and Beauty:** The skincare industry can explore incorporating heat-activated technologies for improved sun protection products. - **Outdoor Recreation and Sports:** The outdoor recreation sector can benefit from water-resistant skincare solutions catering to active individuals exposed to water and sweat. - **Health and Wellness:** The health and wellness industry has the opportunity to develop UV protection products enriched with antioxidants for comprehensive skin care. ## Related on Trend Hunter - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md) - [Lightweight High-Level Sun Protectors](https://www.trendhunter.com/trends/sun-protectors.md) - [Adaptable Sun Protection Creams](https://www.trendhunter.com/trends/uv-protective.md) - [Jumbo Sun Sticks](https://www.trendhunter.com/trends/ultra-sun-protector-clear-stick-spf-50.md) - [Beneficial Extra-Sheer Sunscreens](https://www.trendhunter.com/trends/neutrogena-ultra-sheer-sunscreens.md) - [UV Protection Developments](https://www.trendhunter.com/trends/selfrepairing-uv-tech.md) - [Protective Skin-Brightening Cosmetics](https://www.trendhunter.com/trends/tanologist-super-shield.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Lightweight Serum-Like Sunscreen Formulas](https://www.trendhunter.com/trends/serum-spf.md)