# Experience-Oriented Beauty Stores SHISEIDO THE STORE Offers More Than Just Products By Ell Smith | Published 2018-01-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shiseido-the-store References: [psfk](https://www.psfk.com/2018/01/customer-care-takes-center-stage-at-shiseidos-new-tokyo-flagship.html) & [shiseido](https://www.shiseido.com/) SHISEIDO THE STORE is a new concept space that has updated the popular Japanese makeup brand's flagship store to feature a purpose that extends past offering cosmetic products. This unique space intends to engage and attract loyal customers through offering a variety of services that are rooted in self-care and luxurious pampering. The four-floor building consists of areas that allow consumers to try on the brand's beauty products, to take photos from the in-store studio or to relax at the integrated cafe. In addition, this space will also host [beauty seminars](https://www.trendhunter.com/trends/club-mac), which educate the general public on concepts including “everyday beauty care problems” and “beauty you want to achieve for a special day.” SHISEIDO THE STORE is located in Tokyo. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Experience-oriented Beauty Stores:** Creating immersive and interactive beauty retail spaces that offer more than just products. - **Self-care and Pampering Services:** Providing luxurious experiences and services rooted in self-care and pampering to attract and engage customers. - **Educational Beauty Seminars:** Hosting seminars to educate the public on beauty care problems and achieving desired looks. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty industry can capitalize on the trend by creating experience-oriented stores that prioritize self-care and pampering services. - **Retail and Fashion:** The retail and fashion industry can adopt the concept of experience-oriented stores to enhance customer engagement and drive sales. - **Hospitality and Wellness:** The hospitality and wellness industry can explore partnerships and collaborations with beauty brands to offer immersive self-care experiences to customers. ## Related on Trend Hunter - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Luxury Skincare Concept Stores](https://www.trendhunter.com/trends/sk-ii-concept-store.md) - [Retail Wellbeing Spaces](https://www.trendhunter.com/trends/frama-3.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md)