# Exclusive Beauty Lines Three Exclusive Shiseido Products Celebrate the Brand's 150th Year By Kalin Ned | Published 2022-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shiseido-products References: [shiseido150anniversary.my](https://www.shiseido150anniversary.com.my/) Three superb [Shiseido](https://www.trendhunter.com/trends/festive-beauty-packaging) products have been released in limited-edition packaging to celebrate the beauty brand's [150th Anniversary](https://www.trendhunter.com/trends/the-loccitane-group). They include the [award-winning ULTIMUNE™ Power Infusing Concentrate III](https://www.trendhunter.com/trends/ultimune-power-infusing-serums), the Eudermine Revitalizing Essence, and the ULTIMUNE™ Future Power Shot. The beautiful design of these three Shiseido products embodies the brand's essence—"From Life Comes Beauty"—both through their high-performance formulas and the packaging aesthetic. Each limited-edition offering has a theme—while the ULTIMUNE™ serum symbolizes Living Innovation, the revitalizing essence celebrates Heritage. The ULTIMUNE™ Power Shot, on the other hand, points to the future. The beautiful designs are inspired by "inspired by the arabesque motif featured on wrapping papers created in the Taisho era (1912-1926)." The packaging of these Shiseido products also highlights the brand's commitment to sustainability. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 69% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** Eco-friendly, aesthetically pleasing packaging designs are becoming increasingly important for consumer appeal and brand image. - **Heritage-inspired Aesthetics:** Drawing inspiration from a company's history and cultural heritage can create a strong emotional connection with consumers and boost product value. - **Limited-edition Beauty Products:** Exclusive, limited-edition product lines can generate buzz and excitement, driving consumer engagement and sales. ### Sectors Adopting This - **Cosmetics and Skincare:** Innovative product formulations and unique packaging can help brands differentiate themselves in the highly competitive beauty market. - **Packaging Design:** Integrating sustainability and cultural heritage into packaging designs can offer companies a competitive edge and attract environmentally conscious consumers. - **Heritage Branding:** Tapping into a brand's legacy and incorporating its cultural history in product design can strengthen its identity and consumer perception. ## Related on Trend Hunter - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md) - [Revamped Luxury Skincare Lines](https://www.trendhunter.com/trends/future-solution.md) - [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md) - [Technologically Advanced Skin Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-serums.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [New Year-Inspired Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream-supreme.md) - [Stunningly Extravagant High-End Beauty](https://www.trendhunter.com/trends/dreams-express.md) - [Parisian-Inspired Luxury Skincare Lines](https://www.trendhunter.com/trends/city-of-dreamlight.md)