# Japanese-Inspired Plant Medicines Apothékary Announced a Shiseido Investment and Online Expansion By Debra John | Published 2024-11-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shiseido-investment References: [apothekary.co](https://www.apothekary.co/1) & [ulta](https://www.ulta.com/brand/apothekary)  A Shiseido investment plays a pivotal role in Apothékary’s recent expansion, as the Japanese beauty leader has partnered with the wellness brand to support its mission of making plant-based healing more accessible. Alongside this strategic investment, Apothékary has announced its debut on [Ulta Beauty’s](https://www.trendhunter.com/trends/ingestible-wellness) digital platforms, marking a milestone as Ulta’s first alcohol alternative product line. Six best-selling tinctures which include 'Wine Down,' 'Take the Edge Off,' '[Rosé-Tinted Glasses](https://www.trendhunter.com/trends/rostinted-glasses),' 'The Honest Youth,' 'Blue Burn,' and 'Never Been Bitter'—are now available through '[The Wellness Shop](https://www.trendhunter.com/trends/colostrum-brand)' on Ulta’s website and app. This partnership aligns with the growing sober-curious movement, as consumers increasingly seek wellness-driven alternatives. Apothékary’s recent clinical study on Wine Down demonstrated encouraging results, with "86% of participants reducing alcohol consumption and over 60% reporting improved sleep quality." Through this collaboration and its innovative approach, Apothékary is redefining everyday wellness while broadening its reach in the U.S. market. Image Credit: Apothékary ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 76% | Activity: 87% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Sober-curious Movement:** The increasing popularity of alcohol alternatives like those offered by Apothékary highlights a shift toward mindful consumption and wellness. - **Digital Wellness Market:** Expanding online offerings through platforms like Ulta Beauty’s website and app demonstrates a growing demand for accessible, internet-based wellness products. - **Plant-based Healing:** A surge in interest in plant medicines, as showcased by Apothékary's Japanese-inspired tinctures, reflects consumer desire for natural, holistic health solutions. ### Industries Being Reshaped - **Beauty and Wellness:** The integration of plant-based products into mainstream beauty retail channels underscores evolving consumer priorities towards holistic personal care. - **E-commerce:** Partnerships with major online retailers such as Ulta Beauty emphasize the expanding role of digital platforms in the wellness industry. - **Alcohol Alternatives:** The development of non-alcoholic tinctures signifies innovations aimed at addressing the growing market of consumers seeking healthier lifestyle choices. ## Related on Trend Hunter - [Japanese Heritage Collaborations](https://www.trendhunter.com/trends/apothekary-x-oishii.md) - [Alcohol Alternative Tinctures](https://www.trendhunter.com/trends/alcohol-alternative-tincture.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Wellness Tincture Mocktails](https://www.trendhunter.com/trends/tincture-mocktail.md) - [Yuzu-Infused Alcohol Alternative Tinctures](https://www.trendhunter.com/trends/take-the-edge-off1.md) - [Alcohol-Free Calming Beverages](https://www.trendhunter.com/trends/wine-down.md) - [Relaxing Red Wine Tinctures](https://www.trendhunter.com/trends/red-wine-tincture.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [Cognition Booster Social Beverages](https://www.trendhunter.com/trends/solis.md)