# Beauty NFT Programs Shiseido Launches the First AI-Powered NFT Community Beauty Program By Kanesa D | Published 2023-02-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shiseido-3 References: [jingdaily](https://jingdaily.com/exclusive-shiseido-worlds-first-ai-nft-community-beauty/) & [shiseido](https://www.shiseido.com/ca/en/)  Shiseido is partnering with Cult, a Web3 brand, to launch the #AliveWithBeauty campaign. Due to the launch's emphasis on AI-powered technologies, the initiative marks a first in the beauty industry as Shiseido continues to revamp its digital assets. The NFT project, comprising over 150 exclusive designs, puts a list of phrases associated with beauty and Web3 through a language-processing system, which subsequently produces a variety of AI-informed artworks. This was done using artificial intelligence as a co-creation tool alongside the internal creative team at Cult, who finished each digital work "with a human touch." Shiseido also collaborated with NFT platform Exclusible so that people without prior experience with NFTs or cryptocurrencies may participate in the free token competition. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 58% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **Web3 NFT Beauty Campaigns:** The beauty industry is now utilizing Web3 blockchain and AI technologies to create exclusive NFT beauty campaigns. - **AI-informed Artworks:** Artificial Intelligence acts as a co-creation tool to design unique beauty NFTs. - **Collaborations with NFT Platforms:** Beauty brands partner with NFT platforms to make the token competition more accessible to everyone. ### Who This Affects Most - **Beauty Industry:** The beauty industry is embracing disruptive technologies like NFTs and AI to create innovative and exclusive campaigns. - **Blockchain Industry:** The blockchain industry is playing a crucial role in the creation and distribution of unique NFTs for the beauty industry. - **Cryptocurrency Industry:** The cryptocurrency industry is collaborating with beauty brands to make NFTs more accessible and easier to participate in for everyone. ## Related on Trend Hunter - [Beauty AI Partnerships](https://www.trendhunter.com/trends/loral-x-nvidia.md) - [Celebratory Artist-Created NFTs](https://www.trendhunter.com/trends/nars-campaign.md) - [AI-Powered Beauty Consultants](https://www.trendhunter.com/trends/twinit-ai-makeup.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Female Empowerment NFTs](https://www.trendhunter.com/trends/women-in-crypto.md) - [AI-Powered BeautyTech Platforms](https://www.trendhunter.com/trends/singular-by-prose.md) - [Conversational AI Beauty Agents](https://www.trendhunter.com/trends/youcam-ai-beauty-agent.md) - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md) - [Charitable NFT Collections](https://www.trendhunter.com/trends/nonprofit-nft.md)