# Unparalleled Anti-Ageing Technologies Shiseido's Newest Product Uses a Unique Patented Technology By Francesca Mercurio | Published 2021-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shiseido-1 References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2021/08/19/Shiseido-promises-to-offer-new-experiences-with-Second-Skin-tech-launch-in-October?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) Leading skincare brand, [Shiseido](https://www.trendhunter.com/trends/shiseido-nextgen), announced it will launch its Second Skin tech product in October. Second Skin uses a technology that targets [undereye aging](https://www.trendhunter.com/trends/the-eyelift-concentrate) without make-up. Second Skin is a part of Shiseido's Bio Performance series and will launch in Japan as a trial run. The technology used in this product was acquired in 2018 when the brand took over the US-based Olivo Laboratories. Olivo Laboratories patented a product called XPL Second Skin technology - which essentially is a breathable, flexible, and invisible artificial skin. Once acquiring this patented product, Shiseido spent many years researching how this technology can be used in a commercial setting. This product was tested on roughly 4,000 people before receiving the final stamp of approval. Second Skin will offer an unparalleled [anti-aging experience](https://www.trendhunter.com/trends/antiaging-skincare-system). Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 83% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Second Skin Technology:** Shiseido's use of Olivo Laboratories' XPL Second Skin technology paves the way for breathable and flexible anti-aging products. - **Undereye Aging Treatment:** Shiseido's Second Skin targets the under-eye area for anti-aging, opening up opportunities for similar products with precision targeting in the skincare industry. - **Bio Performance Series:** The Bio Performance series by Shiseido is an example of the growing demand for personalized skincare products that use technology to improve overall performance in the beauty industry. ### Who This Affects Most - **Skincare:** Shiseido's Second Skin product and the underlying technology have disruptive innovation potential in the skincare industry as more companies invest in personalized and targeted anti-aging solutions. - **Cosmetics:** The rise of Second Skin technology highlights the potential for more cosmetic companies to integrate innovative materials and technologies to improve the performance and functionality of their products. - **Beauty:** Shiseido's investment in Olivo Laboratories' technology and the launch of Second Skin represents the growing trend of incorporating cutting-edge technology in the beauty industry to create new and differentiated products with unique benefits. ## Related on Trend Hunter - [Advanced Micro-Needle Skincare](https://www.trendhunter.com/trends/shiseido-nextgen.md) - [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md) - [Electronic Skin Platforms](https://www.trendhunter.com/trends/skinsight.md) - [Scientifically Advanced Moisturizers](https://www.trendhunter.com/trends/advanced-cream.md) - [Technologically Advanced Skin Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-serums.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Multi-Action Rejuvenating Skincare](https://www.trendhunter.com/trends/system-skins-allinone-solution.md) - [Specialized Anti-Aging Skincare Formula](https://www.trendhunter.com/trends/concentrated-supreme-cream.md) - [Skincare Boosting Technology](https://www.trendhunter.com/trends/patchology-skincare.md)