# Fashionable Charities GQ & Nautica Set Up Gentleman's Fund By Tao | Published 2007-08-02 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/shirts-for-a-good-cause References: [thegentlemensfund](http://www.thegentlemensfund.com/store.asp) GQ Magazine and apparel manufacturer Nautica have teamed up to for a [charity initiative](https://www.trendhunter.com/trends/philanthropic-partnership) called The Gentleman's fund. The first item to be introduced is a limited edition Men's Nautica [Polo](https://www.trendhunter.com/trends/oak-bluffs) shirt. Proceeds from the Polo sales will benefit A Better Chance which is one of the five charities they will support with this campaign. The first 50 shirts will have a GQ logo printed on the inside. **Implications** - Business relationships between popular corporations and growing charities are profitable for both of these forces in terms of consumer interest. By teaming up with a charity or cause, major corporations show the public that their interests lie in other domains besides profit. Charities with strong relationships to corporations see dramatic increases in funds and public awareness of their cause. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 55% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Charity Collaborations:** Opportunity for businesses to collaborate with charities and create partnerships that benefit both parties and attract consumer interest. - **Limited Edition Products:** Creating limited edition products that support a cause can drive consumer interest and increase sales while promoting charitable initiatives. - **Corporate Social Responsibility:** Major corporations emphasizing their commitment to social causes can enhance their brand image and attract socially conscious consumers. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore collaborations with charities to create exclusive products that support philanthropic causes and attract socially conscious consumers. - **Corporate Giving:** Companies focusing on corporate social responsibility can identify suitable charities and develop partnerships or initiatives that align with their brand values, creating positive social impact. - **Fashion Media:** Fashion magazines and media outlets can promote and support charity collaborations, amplifying the message and driving consumer awareness and engagement. ## Related on Trend Hunter - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Charity-Benefiting Umbrellas](https://www.trendhunter.com/trends/weatherman-puppies-golf.md) - [Inventive Charity Initiatives](https://www.trendhunter.com/trends/spark-financial.md) - [Jacket Rehoming Charity Iniatitives](https://www.trendhunter.com/trends/nocoldshoulder.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md)