# Mocktail-Style Cream Cheese Spreads poppi and PopUp Bagels Created a Limited-Time Shirley Schmear By Laura McQuarrie | Published 2026-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shirley-schmear References: [instagram](https://www.instagram.com/p/DUbSzfbD-yM/?hl=en&img_index=2) & [drinkpoppi](https://drinkpoppi.com/products/shirley-temple)  [poppi's](https://www.trendhunter.com/trends/poppi-2) take on a classic childhood drink, the [Shirley Temple](https://www.trendhunter.com/trends/poppi-shirley-temple), has officially joined its better-for-you prebiotic soda range, and to celebrate this new fizzy flavor, poppi and [PopUp Bagels](https://www.trendhunter.com/trends/special-edition-cream-cheese) collaborated on a limited-edition Shirley Schmear. poppi's take on the iconic soda mocktail is made with a base of sparkling water, cassava root fiber, organic cane sugar, apple juice concentrate, plus organic ACV and a few other sweet and simple additions for flavor and (natural vegetable) color. Coming soon to all PopUp Bagels locations for a limited time, Shirley Schmear is a pink-tinged cream cheese spread for fans of red fruits, bagel lovers, poppi fans and nostalgic adults who want a novel experience of the past in a fresh form. ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 93% | Activity: 94% | Freshness: 64% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-driven Flavors:** Reimagining childhood flavors like the Shirley Temple into new product forms taps into the consumer desire for nostalgic tastes with modern health benefits. - **Functional Food Partnerships:** The collaboration between poppi and PopUp Bagels showcases a growing trend of brands joining forces to create niche products that combine functional ingredients with indulgent experiences. - **Prebiotic Beverage Innovation:** Infusing nostalgic mocktail flavors into prebiotic beverages reflects an innovative approach to making functional health drinks more appealing and enjoyable. ### Where This Applies - **Specialty Food and Beverage:** The introduction of mocktail-style spreads and sodas is contributing to the diversification and growth of the specialty food and beverage industry. - **Collaborative Marketing Ventures:** Partnerships between consumer goods companies to co-create limited-time, playful products signal new avenues in collaborative marketing ventures. - **Health-conscious Confectionery:** The blending of sweet, nostalgic flavors with health-focused ingredients is reshaping the confectionery industry into a more health-conscious domain. ## Related on Trend Hunter - [Limited Holiday Soda Flavors](https://www.trendhunter.com/trends/shirley-temple-7up.md) - [Functional Effervescent Refreshments](https://www.trendhunter.com/trends/bloom-pop.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Mocktail-Inspired Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-shirley-temple.md) - [Long-Lasting Hard Candies](https://www.trendhunter.com/trends/sweeter-collective.md) - [Party-Ready Mini Cocktails](https://www.trendhunter.com/trends/the-drinks-bureau.md) - [Limited-Edition Holiday Sodas](https://www.trendhunter.com/trends/7up-shirley-temple.md) - [RTD Cherry-Vanilla Cocktails](https://www.trendhunter.com/trends/dirty-shirley-with-cherry-vanilla.md) - [Organic Strawberry Banana Juices](https://www.trendhunter.com/trends/organic-orange-strawberry-banana-juice.md)