# Neon Futuristic Outerwear The Shirley Jonkers Coat Collection is Vibrantly Chic By Sarah Nazim | Published 2012-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shirley-jonkers References: [etsy](http://www.etsy.com/shop/ShirleyJonkers) & [facebook](https://www.facebook.com/shirley.jonkers.1) This vibrantly bold coat collection by Shirley Jonkers is hip and wild. From frills to pompoms and high collars, there is no lack of popping detail in this colorful collection. These Lady Gaga-esque pieces are not for the dull and boring, but for the outgoing attention seekers who like to live life on the edge. It would be impossible not to snag a few stares while sporting one of these [coats](https://www.trendhunter.com/trends/rudsaks-lucia). These [distinctive pieces](https://www.trendhunter.com/trends/cult-gaia-x-raxxy) are catered to a young female crowd, and could also be used in the live theater and entertainment industry. This product line has a distinctive niche market that desires customization and one-of-a-kind pieces. The Shirley Jonkers collection also has some [digitally printed designed skirts and jackets](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), which incorporate a modern touch to the garments. You are bound to have a crazy night out when sporting one of these fashionable items. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 49% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Bold Outerwear:** Disruptive innovation opportunity: Develop customizable and one-of-a-kind outerwear for outgoing individuals seeking attention and self-expression. - **Vibrant Fashion:** Disruptive innovation opportunity: Experiment with bold colors, frills, pompoms, and high collars to create eye-catching and distinctive fashion pieces. - **Digital Printing in Fashion:** Disruptive innovation opportunity: Incorporate digital printing technology into clothing design to add a modern and unique touch to garments. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Cater to a niche market of young females with a desire for customization and one-of-a-kind fashion pieces. - **Live Theater:** Disruptive innovation opportunity: Provide vibrant and attention-grabbing costumes for live theater performances. - **Entertainment:** Disruptive innovation opportunity: Collaborate with entertainment industry professionals to create visually striking and captivating outfits for performers. ## Related on Trend Hunter - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Statement Jacket Collections](https://www.trendhunter.com/trends/cult-gaia-x-raxxy.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md)