# Welsh-Made Cheese Snack Ranges The Shirgar Cheese Sticks Range is Arriving for Foodservice By Michael Hemsworth | Published 2025-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shirgar-cheese-sticks References: [wholesalemanager](https://wholesalemanager.co.uk/millbrook-dairy-introduces-premium-welsh-made-shirgar-cheese-sticks-for-foodservice-travel-retail-and-export-markets/) & [gowerviewfoods](https://www.gowerviewfoods.co.uk/shirgar/)  Millbrook Dairy has announced the new Shirgar Cheese Sticks range as a series of high-quality [cheese snack products](https://www.trendhunter.com/trends/protein-cheese-sticks) that are perfect for satisfying cravings in a simple, convenient way. The product range is targeted towards the foodservice, retail and travel markets, and features the brand's signature cheese in three varieties including Shirgar Mild Cheddar, Shirgar Mature Cheddar and Shirgar Red [Leicester](https://www.trendhunter.com/trends/quavers-red-leicester). The cheeses are each made with high-quality Welsh milk, have a 20-gram serving size and contain five-grams of natural protein. Co-Founder and Director at Millbrook Dairy Kevin Beer commented on the Shirgar Cheese Sticks range saying, "The Welsh dairy sector produces some of the best milk in the UK, and these new Shirgar Cheese Sticks showcase that quality beautifully. We’ve seen growing demand for premium, portion-controlled dairy, and this range hits the mark giving exceptional eating quality, strong nutrition, long shelf life and broad versatility across markets, both at home and overseas.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 32% | Activity: 36% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Premium Portion-controlled Snacking:** With the growing demand for portion-controlled cheese options, businesses can capitalize on creating premium, ready-to-eat snacks that cater to health-conscious consumers. - **Regional Product Authenticity:** Increasing interest in authentic regional products presents opportunities for brands to market the unique qualities of locally sourced ingredients like Welsh milk. - **Versatile Dairy Products:** The expanding appeal of versatile cheese offerings reflects a consumer desire for multipurpose products that can transition seamlessly across different markets and occasions. ### Sectors Adopting This - **Foodservice:** The foodservice sector benefits from diverse cheese snacks that can enhance menus with convenient, high-protein options tailored for on-the-go consumption. - **Retail Packaging:** Innovations in retail packaging can optimize the way premium cheese snacks are presented, focusing on both sustainability and consumer convenience. - **Travel Food Market:** The travel food industry can tap into the demand for high-quality, portable snacks by offering artisanal cheese products that appeal to traveling consumers seeking quality and convenience. ## Related on Trend Hunter - [Dairy-Driven Snack Products](https://www.trendhunter.com/trends/smug-dairy.md) - [Charcuterie-Ready Retailer Cheeses](https://www.trendhunter.com/trends/asda-flavored-cheeses.md) - [Savory Seasonal Snack Products](https://www.trendhunter.com/trends/higgidy-merry-moreish.md) - [Festive Season Snack Ranges](https://www.trendhunter.com/trends/fieldfare-products.md) - [Spreadable Dutch Cheeses](https://www.trendhunter.com/trends/leerdammer-original-spreadable.md) - [Dual-Cheese Snack Sticks](https://www.trendhunter.com/trends/cheddarella-string-cheese.md) - [Seasonal Grocer Cheese Products](https://www.trendhunter.com/trends/tesco-finest-cheese-products.md) - [Vegetarian-Friendly Cheese Ranges](https://www.trendhunter.com/trends/vegetarian-cheese.md) - [Value-Led Cheese Products](https://www.trendhunter.com/trends/cathedral-city-big-pack-range.md)