# Propaganda-Powered Branding Miller Creative Designs 'Power to the People' for Shirah Wine Company By Jamie Danielle Munro | Published 2011-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shirah-wine-company References: [wine.thedieline](http://wine.thedieline.com/blog/2011/5/3/power-to-the-people.html) & [joysco](http://www.joysco.com/index.php/other-design-blogs/package-design-blog/31187-power-to-the-people) Shirah Wine Company was looking for a brand design that evoked authority with elegance to reflect the complex character of its 2009 [Syrah](https://www.trendhunter.com/trends/reduced-alcohol-syrah). Shirah hired [Miller Creative](https://www.trendhunter.com/trends/hand-on-heart) to come up with this hot new look and 'Power to the People' was the final result. The design captures the essence of old propaganda posters with most of the text in bold capital letters. In the middle of the label is a large fist crushing a cluster of grapes with its mighty hand. Various allusions to Judaism also grace this detailed cover adding even more thought-provoking material to the design. If you like an intricate [wine that has a label](https://www.trendhunter.com/trends/almanac-series) as complex as its cover, then Shirah Wine Company will be your next best friend. Propaganda never looked so good. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Propaganda-inspired Design:** Disruptive innovation opportunity: Embrace the visual power of propaganda-inspired design to create bold and captivating brand experiences. - **Elegant Authority Branding:** Disruptive innovation opportunity: Combine elegance and authority in branding to reflect the sophisticated character of products and attract discerning consumers. - **Narrative-driven Packaging:** Disruptive innovation opportunity: Utilize storytelling elements in packaging design to create thought-provoking and engaging brand experiences that resonate with consumers. ### Industries Being Reshaped - **Wine and Spirits:** Disruptive innovation opportunity: Incorporate unconventional design approaches in wine and spirits branding to stand out in a competitive market. - **Graphic Design and Advertising:** Disruptive innovation opportunity: Explore the use of propaganda-inspired design in graphic design and advertising to create striking visuals that capture audience attention. - **Luxury Goods:** Disruptive innovation opportunity: Apply elegant authority branding strategies in the luxury goods industry to create a sense of exclusivity and appeal to affluent consumers. ## Related on Trend Hunter - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Custom Designed Wine Boxes](https://www.trendhunter.com/trends/the-prisoner-red-blend.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md)