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# Retro Sporty Spring Streetwear
SHIPS and Champion Join Forces on an Exclusive SS21 Collection

By Amy Duong | Published 2021-01-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ships
References: [hypebeast](https://hypebeast.com/2021/1/ships-japan-champion-exclusive-ss21-shirts-tees)

Japanese retail label SHIPS works in collaboration with [Champion](https://www.trendhunter.com/trends/champion-x-undercover) on a collection of [sporty and retro streetwear](https://www.trendhunter.com/trends/marty-supreme) designs for the Spring/Summer 2021 season. The slouched goods are relaxed and put comfort at the very forefront as the main focus this season. The [exclusive collection](https://www.trendhunter.com/trends/cherry-la) is made up of sweaters, pants, and shirts that are true to the brands' heritage.

Some familiar silhouettes include the selection of Reverse Weave tees that are from Champion. It is detailed with details that nod to different American cities and recreation programs. There are also some jersey sweatpants options and faux layering tees. Some standout designs include the tunic-style pullover sweaters with the keyhole neck line, kangaroo pocket, and cropped sleeves, the football tees, and the crewneck shirts.

Image Credit: SHIPS

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 64% | Activity: 15% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Retro Sporty Streetwear:** Opportunity to incorporate vintage designs into modern athletic wear while prioritizing comfort and functionality.
- **Collaborative Collections:** Opportunity for brands to partner with one another to create unique limited edition lines that cater to a specific audience.
- **Nostalgic Design Aesthetics:** Opportunity to utilize nostalgic design elements to appeal to consumers' sense of familiarity and comfort in clothing choices.

### Who This Affects Most

- **Fashion Retail:** Opportunity to incorporate elements of collaboration and exclusive collections into traditional retail to attract a wider customer base.
- **Athletic Apparel:** Opportunity to incorporate retro design elements into modern athletic wear to create a distinct brand identity and stand out in a crowded market.
- **Urban Streetwear:** Opportunity to embrace the nostalgia trend and incorporate vintage design elements into streetwear for a fresh take on the fashion genre.

## Related on Trend Hunter

- [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md)
- [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md)
- [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md)
- [Private Label Sports Apparel](https://www.trendhunter.com/trends/champs-sports-gear.md)
- [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md)
- [Street Vendor-Inspired Streetwear](https://www.trendhunter.com/trends/the-fruit-stand.md)
- [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md)
- [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md)
- [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md)
