# Feminine E-Retail Boxes Aritzia's Shipping Packaging is Colorful and Fashion-Forward By Laura McQuarrie | Published 2015-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shipping-packaging References: [behance.net](https://www.behance.net/gallery/18477013/Aritzia-eCommerce-Packaging) & [behance.net](http://www.behance.net/jenny_jh_kim) The popularity of online shopping means that there's a huge amount of opportunity for retailers to communicate the brand experience through shipping packaging. Without a physical storefront, employees, mannequins, shopping bags and other in-store details, the design of a web store is flat and only able to convey so much. This e-retail packaging for Aritzia designed by Jenny Kim includes printed paper and cardboard to convey a particular mood. The outside of the box is feminine and dreamy, marked with a stamped cloud print and colored paper tape. As well as being much less harsh than plastic tape in terms of appearance, this is also a much more eco-friendly packaging alternative. With the chance of getting a print that changes with the season, receiving these shipping boxes would always be a treat. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 55% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Feminine Shipping Packaging:** The trend of using feminine and dreamy designs on shipping packaging to enhance the brand experience and communicate a particular mood. - **Eco-friendly Packaging Alternatives:** The trend of using printed paper and cardboard as a more sustainable option for shipping packaging, providing a more eco-friendly alternative to plastic tape. - **Seasonal Printed Shipping Boxes:** The trend of offering shipping boxes with seasonal prints, creating a sense of excitement and surprise for customers receiving their packages. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can explore the use of feminine and dreamy shipping packaging designs to enhance the online shopping experience and strengthen brand identity. - **E-commerce:** E-commerce platforms can promote eco-friendly packaging alternatives to cater to environmentally-conscious customers and differentiate themselves in the market. - **Shipping and Logistics:** Shipping and logistics companies can capitalize on the trend of offering seasonal printed shipping boxes to add a touch of surprise and delight for customers. ## Related on Trend Hunter - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Corrugated E-Commerce Boxes](https://www.trendhunter.com/trends/mondi.md) - [In-Store DIY Packaging Stations](https://www.trendhunter.com/trends/packaging-station.md)