# Patriotic Mobile Showrooms Kit and Ace's Shipping Container Pop-Up Turned into an 'Eh Frame' By Erica Francis | Published 2016-07-26 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/shipping-container-pop-up References: [marketingmag](http://www.marketingmag.ca/brands/kit-and-aces-summer-of-eh-180177?rss=yes) & [kitandace](https://www.kitandace.com/ca/en/locations/Cape) Canadian fashion brand Kit and Ace is touring North America with a [shipping container pop-up shop](https://www.trendhunter.com/trends/woolrich-black-label) that has a patriotic twist to it. The mobile showroom was built with an A-Frame design and the company dubbed it the 'Eh Frame' -- playing on a well known Canadian verbal stereotype. The Vancouver-based [contemporary clothing line](https://www.trendhunter.com/trends/moose-knuckles-1) recently crossed the Canadian border and has set-up shop in Massachusetts with the Eh Frame. The pop-up is situated in Mashpee Commons, an outdoor shopping space. The company even hosted a Canada Day BBQ in the American city to lure in customers. By having a [transportable shop](https://www.trendhunter.com/trends/truck-at-the-cne), the company can connect consumers, both in Canada and the U.S., while introducing its products to untapped markets. Co-founder JJ Wilson indicated that Kit and Ace use its shipping container pop-ups as a way to test new markets and build brand awareness. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Mobile Pop-up Shops:** Fashion brands can utilize shipping containers and mobile pop-up shops to expand reach and test new markets. - **Brand Awareness Tours:** Companies can tour with mobile pop-up shops, hosting events to build brand awareness and connect with consumers in new regions. - **Localized Marketing Strategies:** Utilizing region-specific verbal stereotypes, companies can create unique and engaging marketing experiences for consumers, such as Kit and Ace's 'Eh Frame'. ### Industries Being Reshaped - **Fashion Retail:** Fashion brands can disrupt traditional brick-and-mortar retail by utilizing mobile pop-up shops to expand reach and test new markets. - **Event Marketing:** Companies can disrupt traditional marketing by hosting events and tours with mobile pop-up shops to build brand awareness and engage with consumers. - **Tourism:** Tourist destinations can disrupt traditional marketing by utilizing mobile pop-up shops to create unique and engaging experiences for visitors, building brand awareness and enhancing local culture. ## Related on Trend Hunter - [Digitally Integrated Holiday Pop-Ups](https://www.trendhunter.com/trends/the-bay-at-stackt-market.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Modular Retail Systems](https://www.trendhunter.com/trends/shift-space.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md)