# Festive After-Party Packs Enjoy a Fashionable Night with the Shipley & Halmos FNO Survival Kit By Matt Ho | Published 2011-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shipley-halmos-fno-survival-kit References: [hypebeast](http://hypebeast.com/2011/09/shipley-halmos-fno-survival-kit/) & [shop.shipley-halmos](http://shop.shipley-halmos.com/products/P0000080/) With Fashion’s Night Out coming up, gear up and get ready by checking out the Shipley & Halmos FNO Survival Kit. For those who don’t know, Fashion’s Night Out is an after-hours shopping event that’s held in globally in cities such as Milan, Australia and New York. This will be the third year that it’s being held, and to help the folks survive a festive night, Shipley & Halmos has decided to put together a little care package for the fashionistas out there. The Shipley & Halmos FNO Survival Kit consists of items that will help people get through the night. It includes a large foam hand with the words “taxi” scribbled on it, trail mix, water, a $5 NYC Metrocard and a pin that says “I Heart Anna” (Anna Wintour of Vogue Magazine). The Shipley & Halmos FNO Survival Kit is limited to 30 only. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 36% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **After-hours Shopping Events:** There is an opportunity to create survival kits or packages for attendees of after-hours shopping events, providing essential items and branded merchandise. - **Fashion Event Survival Kits:** Designers and brands can create survival kits or packs specifically tailored for fashion events, offering unique and useful items to enhance the attendees' experience. - **Limited Edition Fashion Merchandise:** The concept of limited edition fashion merchandise can be applied to survival kits or packages, creating exclusivity and desirability for fashion event attendees. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on after-hours shopping events by creating and selling survival kits or packages that cater to the needs of attendees. - **Event Planning:** Event planning companies specializing in fashion events can offer the service of designing and assembling survival kits or packs for attendees. - **Branded Merchandise:** Companies can create custom branded survival kits or packs as promotional merchandise for fashion events, increasing brand visibility and recognition. ## Related on Trend Hunter - [Exclusive New Year's Stays](https://www.trendhunter.com/trends/romer-hells-kitchen.md) - [New Year Beauty Kits](https://www.trendhunter.com/trends/fenwick-rest-restore-beauty-kit.md) - [Ultra Luxury Hotel Packages](https://www.trendhunter.com/trends/michael-kors-x-montauk-yacht-club.md) - [Product-Packed Beauty Tote Bags](https://www.trendhunter.com/trends/summer-beauty-tote.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Festive New Years Boxes](https://www.trendhunter.com/trends/readyfestive-2022.md) - [Co-Branded Fringed Totes](https://www.trendhunter.com/trends/31-phillip-lim-x-baileys-mini-market-tote.md) - [Mix-and-Match Aroma Installations](https://www.trendhunter.com/trends/hm-nolita-pop-up.md) - [Stylish NYC Holiday Pop-Ups](https://www.trendhunter.com/trends/dh-new-york.md)