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# Nationality Portrait Books
The Shipley & Halmos Book 'We're an American______'

By Francis Tiangson | Published 2011-01-31 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/shipley-halmos-book
References: [highsnobette](http://www.highsnobette.com/news/2011/01/31/shipley-halmos-were-an-american-________-now-available/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [shipley-halmos](http://www.shipley-halmos.com/things-store/things/were-an-american-_________/)

The Shipley & Halmos book titled 'We're an American______' features a variety of people from all over the United States. From New York City to San Diego, all the photographs were taken as the two ladies took a [road trip](https://www.trendhunter.com/trends/thedownunder) through the great country and were snapped right off the street.

The goal of the Shipley & Halmos book was to capture the [character and individuality](https://www.trendhunter.com/trends/shapes-we-take) of each subject. 'We're an American______' is about keeping your identity while embracing that of the country. The 80-page book is a [canvas-bound hardcover](https://www.trendhunter.com/trends/from-louis-to-vuitton) available in beige, sky blue or watermelon.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 80% | Activity: 43% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Identity Portraiture:** The trend of capturing the individuality of subjects through portrait photography has disruptive innovation opportunities in the fields of art, fashion, and personal branding.
- **Travel Photography Books:** The trend of creating books of photography taken during road trips or travel experiences has disruptive innovation opportunities in the fields of travel, tourism, and publishing.
- **Regional Representation:** The trend of featuring a diverse range of people from different regions of a country in photography books has disruptive innovation opportunities in the fields of marketing, advertising, and diversity and inclusion.

### Where This Applies

- **Publishing:** The publishing industry has the opportunity to disrupt traditional book formats by incorporating photography and creating unique, visually stunning coffee table books.
- **Art:** Artists can embrace the trend of identity portraiture to create thought-provoking pieces that challenge societal norms of representation and beauty.
- **Tourism:** Tourism companies can create travel photography books to showcase the beauty and diversity of destinations, and inspire travelers to visit new places.

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