# Singaporean Cultivated Beef Expansions Shiok Meats Partnered with Mirai Foods on Cultivated Beef By Colin Smith | Published 2022-08-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shiok-meats References: [greenqueen.hk](https://www.greenqueen.com.hk/shiok-meats-mirai-foods-cultivated-beef-singapore/) & [shiokmeats](https://shiokmeats.com/?gsf)  'Shiok Meats,' a Singaporean cell-cultured foods company known for its alternative shrimp and fish-based foods, announced a [new partnership](https://www.trendhunter.com/trends/cultivated-meat) with '[Mirai Foods'](https://www.trendhunter.com/trends/mirai-robotics) to bring cell-cultivated beef to the Singaporean market. Mirai Foods is a food tech company based in Switzerland with extensive research into alternative meats. Through the partnership, the two companies will work to create a high-quality [cultivated beef product](https://www.trendhunter.com/trends/evergreen-select-rebrands). Shiok Meats noted that this requires Mirai Foods' bovine muscle cells and fat stem cells in order for the resulting beef to be indistinguishable from real cow-based beef. According to Mirai Foods, it sourced its original cells from non-genetically modified premium cattle, meaning each batch of cultivated beef should replicate this quality. The CEO of Mirai Foods, Christoph Mayr, stated “Partnering with a Singaporean company is particularly interesting for us given the country’s strong distribution and partnership network across the Asia Pacific region, which has been showing a growing appetite for safe, high-quality beef," noting that there is a rising demand for cultivated meats in Singapore and the Asia-Pacific region at large. Image Credit: Shiok Meats ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 27% | Activity: 80% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Cell-cultured Foods:** The partnership between Shiok Meats and Mirai Foods offers an opportunity for further expansion of cell-cultured meat alternatives in the market. - **Alternative Meats:** With the rising demand for safe, high-quality beef, there is an opportunity for the alternative meats industry to cater to health and environmentally conscious consumers. - **Food Tech Innovation:** As food tech companies continue to research alternative and cell-cultured meats, there are opportunities for disruptive innovation to improve the quality and accessibility of such products. ### Where This Applies - **Food Manufacturing:** The partnership between Shiok Meats and Mirai Foods offer opportunities for innovation and expansion in the food manufacturing industry as demand for alternative meats arises. - **Biotechnology:** With the use of bovine muscle cells and fat stem cells to create high-quality cultivated beef product, there is an opportunity for biotechnology industry to innovate feasible alternative meat products. - **Distribution:** Singapore's strong distribution and partnership network across the Asia Pacific region highlights the importance of the distribution industry in catering to the demand for alternative meats in the market. ## Related on Trend Hunter - [Asian Cultivated Meat Initiatives](https://www.trendhunter.com/trends/ajinomoto.md) - [Cultivated Meat Commercialization Initiatives](https://www.trendhunter.com/trends/cultivated-meats.md) - [Cultivated Meat Partnerships](https://www.trendhunter.com/trends/3d-biotissues-and-seawith.md) - [Cultivated Fish Balls](https://www.trendhunter.com/trends/fish-balls.md) - [Cell-Cultured Shrimp Products](https://www.trendhunter.com/trends/cellmeat.md) - [Cell-Cultured Meat Expansions](https://www.trendhunter.com/trends/orbillion-bio.md) - [Cultivated Meat Tasting Menus](https://www.trendhunter.com/trends/cultivated-meat-tasting-menu.md) - [Singaporean Cultivated Chicken Stalls](https://www.trendhunter.com/trends/hawker-stall.md) - [High-Protein Cultivated Treats](https://www.trendhunter.com/trends/friends-family-pet-food.md)