# Wet-Pressed Powder Highlighters Kosas Launches the 'Shiny Objects' Range By Debra John | Written with AI assistance | Published 2026-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shiny-objects References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2026/02/05/kosas-adopts-wet-pressed-powder-tech-to-tackle-issues-with-traditional-highlighters/)  Los Angeles brand [Kosas](https://www.trendhunter.com/trends/kosas-blush-is-life) launched 'Shiny Objects,' a new range of [wet-pressed powder highlighters](https://www.trendhunter.com/trends/smooth-finish-brightening) designed to deliver luminous sheen with skin-conditioning benefits, featuring a kneaded wet-and-dry process that retains moisture for a pillowy texture. The format aims to combine the glow and blending ability of liquids with the convenience of powder. Shiny Objects includes antioxidant-rich passion fruit oil and other skin-care ingredients to moisturize and improve texture, and it was tested in a one-week clinical grading study that showed reduced dryness and smoother skin. The collection ships in five shades and layers with cream, liquid or powder, allowing application on cheeks, eyes, nose and even collarbones for varied effects. For consumers, the launch matters because it responds to demand for [hybrid makeup](https://www.trendhunter.com/trends/smashbox-lit-stx) that feels comfortable in humid climates and adapts across looks, offering multiuse wear with less glitter fallout and a more natural, lit-from-within finish. Image Credit: Kosas ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 73% | Activity: 79% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Wet-pressed Hybrid Formulations:** A wet-pressed powder that combines liquid-like sheen with powder convenience reveals room for texture-engineered products that perform in humid conditions while minimizing fallout. - **Skincare-infused Color Cosmetics:** The integration of antioxidant-rich oils and moisturizing actives into color products points to dual-benefit makeup that improves skin condition alongside aesthetic effects. - **Multiuse Modular Makeup:** Layerable, multi-area highlighters for cheeks, eyes, nose and collarbones indicate potential for modular SKUs that offer versatility and reduced product redundancy. ### Sectors Adopting This - **Cosmetic Formulation and R&D:** Advances in kneaded wet-and-dry processing create demand for R&D focused on hybrid chemistries, stabilizers and binders that preserve moisture and tactile pillowy textures. - **Ingredient Suppliers:** Growing use of skin-conditioning botanicals and antioxidants creates openings for suppliers to develop multifunctional actives compatible with pigment and powder systems. - **Beauty Packaging and Delivery Systems:** Moisture-retentive formats and applicators tailored to humid climates highlight opportunities for packaging solutions that maintain product performance and portability. ## Related on Trend Hunter - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Non-Crease-Proof Eyeshadows](https://www.trendhunter.com/trends/essential-eye-collection.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md)