# Drive-Thru Ramen Restaurants Shin-Sen-Gumi 2GO Offers Japanese Dishes via Drive-Thru By Joey Haar | Published 2018-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shinsengumi-2go References: [la.eater](https://la.eater.com/2017/6/1/15724936/shin-sen-gumi-2go-ramen-rice-burger-drive-thru) & [shinsengumigroup](https://shinsengumigroup.com/) The idea of a drive-thru typically brings to mind traditional American quick-service fare, like burgers and fries, but Japanese restaurant Shin-Sen-Gumi 2GO is bringing the speed and convenience of the drive-thru model to a different category of cuisine. The LA- and Tokyo-based restaurant chain's newest concept location offers the entire menu for order via drive-thru, so car-bound consumers at the South Bay restaurant can get dishes like [ramen](https://www.trendhunter.com/trends/endless-ramen), yakitori, and more. To be sure, Shin-Sen-Gumi 2GO isn't abandoning standard drive-thru meals entirely. Consumers can order a burger at the drive-thru, though it'll be a Japanese take. Shin-Sen-Gumi's burger is made out of fried Spam rather than beef, and the bun is made from griddled [rice instead of sesame seed bread](https://www.trendhunter.com/trends/7eleven-rice-burger). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Drive-thru Restaurants:** Drive-thru model is expanding beyond traditional fast food restaurants. - **Non-traditional Fast Food:** Restaurants are offering unique and ethnic cuisine through the convenience of drive-thru service. - **Innovative Fast Food Offerings:** Restaurants are introducing new, unconventional fast food offerings to differentiate themselves from the competition. ### Where This Applies - **Fast Food Industry:** Fast food restaurants can innovate with non-traditional offerings and convenient drive-thru service. - **Restaurant Industry:** Restaurants have the opportunity to expand their services to include drive-thru options for added convenience. - **Japanese Cuisine Industry:** Restaurants specializing in Japanese cuisine can capitalize on the growing trend of drive-thru service by offering their unique menu items in a new format. ## Related on Trend Hunter - [Salad-Based Restaurant Drive-Thrus](https://www.trendhunter.com/trends/just-salad-1.md) - [Make-at-Home Rice Burgers](https://www.trendhunter.com/trends/japanese-rice-burgers.md) - [Cold Ramen Drinks](https://www.trendhunter.com/trends/drinkable-ramen.md) - [Virtual Restaurant Drive-Thrus](https://www.trendhunter.com/trends/virtual-drivethru.md) - [Completely Customizable Ramen Meals](https://www.trendhunter.com/trends/build-your-own-ramen.md) - [Deconstructed Cheeseburger Bowls](https://www.trendhunter.com/trends/cheese-burger-don.md) - [Gourmet Convenience Snacks](https://www.trendhunter.com/trends/baby-star-ramen.md) - [QSR-Operated Pizza Drive-Thrus](https://www.trendhunter.com/trends/pizza-hut-5.md) - [Virtual QSR Drive-Thrus](https://www.trendhunter.com/trends/smashburger-1.md)