# Thoughtfully-Designed Furniture Shinola and Crate & Barrel Have Collaborated in a Home Décor Line By Francesca Mercurio | Published 2021-08-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/shinola References: [dbusiness](https://www.dbusiness.com/daily-news/shinola-and-crate-and-barrel-launch-home-goods-collection/) [Shinola](https://www.trendhunter.com/trends/shinola-hotel-1) has teamed up with [Crate & Barrel](https://www.trendhunter.com/trends/home-renovation-collection) for a new home decor collaboration that features a variety of furniture pieces and small design objects. The new collection will feature 115 pieces, including clean-lined furniture that is crafted using [Forest Stewardship Council](https://www.trendhunter.com/trends/national-geographic-for-west-elm-kids-collection)-approved American hardwood. By honoring Shinola's luxury quality and continuing Crate & Barrel's lived-in aesthetic, the collection naturally blends the ethos' of both brands. The collection was made with functionality in mind and offers clean-lined, relaxed, and quality-built products that can fit in any living space. Among the numerous pieces in the collection is the new Utility Chair, which features a retro plaid upholstery that emulates a hotel feel. The line also features a selection of smaller objects such as lamps, steak knives, and scented candles. The collection can be shopped in-store or online at Crate & Barrel. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 92% | Activity: 66% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Furniture Manufacturing:** The use of Forest Stewardship Council-approved all-American hardwood in the new home decor collaboration between Shinola and Crate & Barrel signals an opportunity for more brands to prioritize sustainability in their furniture manufacturing. - **Blending Brand Ethos Through Collaboration:** The successful collaboration between Shinola and Crate & Barrel shows the potential for brands to blend their individual ethos and create a unique product offering. - **Functional Design in Home Decor:** The functionality-driven approach to the furniture and smaller objects in the new home decor collaboration between Shinola and Crate & Barrel can inspire other brands to incorporate the same design philosophy in their products. ### Where This Applies - **Furniture Manufacturing:** The collaboration between Shinola and Crate & Barrel in creating a collection of thoughtfully-designed furniture presents opportunities for furniture manufacturers to prioritize sustainable materials and functional design in their product offerings. - **Home Decor Retail:** The success of the Shinola and Crate & Barrel collaboration in Home Decor presents an opportunity for other retailers to partner with furniture brands and offer unique and functional design solutions. - **Luxury Brands:** By blending Shinola's luxury quality and Crate & Barrel's lived-in aesthetic, the collaboration offers a new market for luxury brands to expand their versatility in design. ## Related on Trend Hunter - [Demolition-Free Home Renovation Decor](https://www.trendhunter.com/trends/home-renovation-collection.md) - [Restauranteur-Approved Housewares](https://www.trendhunter.com/trends/crate-barrel-and-daniel-humm.md) - [Locally Built Boutique Hotels](https://www.trendhunter.com/trends/shinola-hotel-1.md) - [Artist-Inspired Home Décor](https://www.trendhunter.com/trends/lucia-eames.md) - [Luxurious Handwoven Rugs](https://www.trendhunter.com/trends/crate-barrel.md) - [Contemporary Collaborative Luxe Furniture](https://www.trendhunter.com/trends/ann-demeulemeesterserax.md) - [Expertly-Crafted Mattresses](https://www.trendhunter.com/trends/313-mattress.md) - [Form-Centric Artful Collaborative Furniture](https://www.trendhunter.com/trends/cicil-and-artish.md) - [Celebrity-Designed Furniture Series](https://www.trendhunter.com/trends/goop-and-cb2.md)