# Single-Use Plastic Timepieces The Shinola 'The Sea Creatures' Watch Has a Recycled Design By Michael Hemsworth | Published 2021-06-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shinola-the-sea-creatures References: [hiconsumption](https://hiconsumption.com/shinola-the-sea-creatures-40mm/) & [shinola](https://www.shinola.com/sea-creatures-40mm.html) The Shinola 'The Sea Creatures' watch is a [stylish accessory](https://www.trendhunter.com/trends/gshock-oasis-series) that makes use of an unexpected material to offer wearers with a decidedly more [sustainable alternative](https://www.trendhunter.com/trends/gshock-x-charles-darwin-foundation) to other options on the market. The timepiece features a 40mm case that's crafted using #tide granules that are made from recycled single-use plastics to put a focus on a durable, eco-friendly construction. The watch is paired with a #tide yarn strap that's durable, comfortable and very easy to care for. The Shinola 'The Sea Creatures' watch is paired with an Argonite 715 movement for a highly accurate user experience and comes in [five color options](https://www.trendhunter.com/trends/casio-america) to choose from. Priced at $450, the watch comes in an upcycled airline uniform pouch for carrying the accessory, as a smartphone carrier and more. Image Credit: Shinola ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 74% | Activity: 40% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Accessory:** Incorporating recycled materials into products can appeal to conscious consumers looking for sustainable alternatives. - **Circular Design:** Designing products with circular economies in mind, such as using recycled materials and creating closed-loop systems, can reduce waste and benefit the environment. - **Upcycling:** Giving old or discarded materials a new purpose can create unique and environmentally conscious products, particularly in the fashion industry. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate recycled materials and circular design principles to create more sustainable and environmentally conscious products. - **Watchmaking:** Watchmakers can explore using recycled materials and circular design to create durable and eco-friendly timepieces. - **Sustainability Consulting:** Consultants can advise companies on incorporating circular design and upcycling to promote sustainability and reduce waste in their products and operations. ## Related on Trend Hunter - [Recycled Plastic Wall Clocks](https://www.trendhunter.com/trends/shinola-detrola.md) - [Sustainable Marine Plastic Watches](https://www.trendhunter.com/trends/ulysse-nardin-1.md) - [Ocean Plastic Watch Collaborations](https://www.trendhunter.com/trends/surfrider-foundation-1.md) - [Adventurer-Backed Sustainable Watches](https://www.trendhunter.com/trends/luminox.md) - [Recycled Resin Timepieces](https://www.trendhunter.com/trends/gshock-g5600bg1.md) - [Chic Seafaring Timepieces](https://www.trendhunter.com/trends/shinola-mackinac-40mm-yacht-timer.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md) - [Eco-Friendly Ruggest Digital Watches](https://www.trendhunter.com/trends/g5600bg5.md) - [Seaweed-Crafted Watch Packaging](https://www.trendhunter.com/trends/id-genve.md)