# Surf-Ready Americana Timepieces The Shinola 'The Duck' is Rated for 200m of Water Resistance By Michael Hemsworth | Published 2020-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shinola-the-duck References: [hiconsumption](https://hiconsumption.com/shinola-the-duck-watch/) & [shinola](https://www.shinola.com/) The Shinola 'The Duck' timepiece is a new accessory from the Detroit-based watch brand that comes as its first-ever surf-ready model that doesn't skimp when it comes to style and functionality. The timepiece gets its name from the duck diving surfing technique and feature a 42mm stainless steel case along with a bidirectional bezel, drilled lugs and a distinguished overall design. The watch comes in blue, yellow and flat black color options, which are each finished with Super LumiNova markers to make it easily visible in low-light environments. The Shinola 'The Duck' timepiece is powered by a 713 quartz movement, comes rated for 200 meters of water resistance and will be available for purchase starting April 7, 2020 at a starting price point of $650. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 82% | Activity: 75% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Surf-ready Timepieces:** Opportunity for watch brands to design and produce timepieces specifically for surfers, combining style and functionality. - **Durable Water-resistant Watches:** Opportunity for watch brands to create high-quality timepieces with excellent water resistance capabilities. - **Innovative Watch Materials:** Opportunity for watch brands to explore and utilize advanced materials that enhance durability and water resistance. ### Sectors Adopting This - **Watch Manufacturing:** Opportunity for watch manufacturers to expand their product offerings by incorporating surf-ready features into their designs. - **Athletic Apparel:** Opportunity for athletic apparel brands to collaborate with watch manufacturers and create fashion-forward and functional timepieces for surfers. - **Outdoor Sports Equipment:** Opportunity for outdoor sports equipment companies to develop and market specialized watches for water sports enthusiasts, catering to their specific needs. ## Related on Trend Hunter - [Chic Seafaring Timepieces](https://www.trendhunter.com/trends/shinola-mackinac-40mm-yacht-timer.md) - [Accessible Aquatic Diver Timepieces](https://www.trendhunter.com/trends/timex-tiburon-dive-watch.md) - [Blacked-Out Ceramic Timepieces](https://www.trendhunter.com/trends/shinola-ceramic-monster-automatic-watch.md) - [Designer Urbanite Diver Watches](https://www.trendhunter.com/trends/dan-henry-1975-skin-diver-watch.md) - [Exclsuive Automotive Timepieces](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch.md) - [Blue Collar Professional Timepieces](https://www.trendhunter.com/trends/shinola-mechanic-watch.md) - [Accessible Aquatic-Hued Timepieces](https://www.trendhunter.com/trends/blancpain-x-swatch-fifty-fathoms-blue-lagoon.md) - [Postmodern Diver Timepieces](https://www.trendhunter.com/trends/nodus-sector-dive.md) - [Mint-Hued Diver Timepieces](https://www.trendhunter.com/trends/doxa-sub-300-carbon-seafoam.md)