# Motown-Honoring Timepieces The Shinola Smokey Robinson Collection Celebrates the Musician By Michael Hemsworth | Published 2020-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shinola-smokey-robinson-collection References: [hiconsumption](https://hiconsumption.com/shinola-smokey-robinson-collection/) & [shinola](https://www.shinola.com/collections/smokey-robinson.html) The [Shinola](https://www.trendhunter.com/trends/shinola-mechanic-watch) Smokey Robinson Collection has been unveiled as one of the latest timepiece offerings from the Detroit-based brand that will offer watch aficionados with a way to pay homage to the iconic musician. The collection includes a [special edition Vinton watch](https://www.trendhunter.com/trends/1967-shelby-mustang-gt500) that comes in 32mm and 38mm case size options that's powered by an Argonite 705 quartz movement. The timepiece features a crisp blue enamel dial and is limited to just 1,000 examples to make it a must-have for avid fans of Motown music history. The Shinola Smokey Robinson Collection also includes a [limited-edition Smokey Robinson journal set](https://www.trendhunter.com/trends/sonic-editions) as well as a Smokey edition Runwell turntable that's priced at $3,000 and limited to a mere 25 units. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 10% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Musician-inspired Timepieces:** Creating unique and limited edition watches that pay tribute to iconic musicians, providing an opportunity for collector's items and nostalgia-based marketing. - **Limited-edition Collectibles:** Producing and marketing limited edition journal sets and turntables - taking collector's items, and fan sentimentality, to the next level. - **Hyper-targeted Nostalgia Marketing:** Creating targeted marketing campaigns for customers who hold sentimental value towards musicians, creating a culture around said musicians and their impact. ### Where This Applies - **Fashion & Apparel:** Partnering with musicians to create fashion and accessory products, creating nostalgia-based, unique and limited edition collections. - **Music & Entertainment:** Focusing on niche and targeted music merchandise, turning fans into customers with unique branded items. - **Consumer Electronics & Gadgets:** Incorporating musicians and celebrities designs into technology products, providing unique designs and limited edition products for collectors and fans. ## Related on Trend Hunter - [Blue Collar Professional Timepieces](https://www.trendhunter.com/trends/shinola-mechanic-watch.md) - [Engineer-Honoring Pocket Watches](https://www.trendhunter.com/trends/shinola-elijah-mccoy-mechanic-pocket-watch.md) - [Chic Seafaring Timepieces](https://www.trendhunter.com/trends/shinola-mackinac-40mm-yacht-timer.md) - [Blacked-Out Ceramic Timepieces](https://www.trendhunter.com/trends/shinola-ceramic-monster-automatic-watch.md) - [Limited-Edition Timepiece Unveilings](https://www.trendhunter.com/trends/1967-shelby-mustang-gt500.md) - [Demure Drummer-Approved Timepieces](https://www.trendhunter.com/trends/blancpain-grande-double-sonnerie.md) - [Playful Cartoon-Forward Watch Designs](https://www.trendhunter.com/trends/peanuts-worldwide.md) - [Empowering Marijuana-Inspired Watches](https://www.trendhunter.com/trends/timex-x-jacquie-aiche.md) - [Collaboration Cartoon Timepieces](https://www.trendhunter.com/trends/bamford-x-rburn-snoopy-b80-limitededition.md)