# Designer Americana Brand Hotels The Shinola Hotel Has 129 Guest Rooms and a Fashionable Chic Style By Michael Hemsworth | Published 2018-12-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/shinola-hotel References: [uncrate](https://uncrate.com/shinola-hotel/) & [shinolahotel](https://www.shinolahotel.com) Shinola has become a mainstay part of the American luxury retail market, so the Shinola Hotel comes as the brands latest venture that seeks to offer guests with a truly exceptional hospitality experience. The hotel features 129 guest rooms in total that are spread over eight floors, which are all outfitted with the brand's products, marble tubs, exquisite terraces and much more. The hotel is rounded off with a ballroom, conservatory, public-accessible "living room" and a mezzanine bar to give it a timeless experience that is sure to be enjoyed by guests of all kinds. The Shinola Hotel is, of course, located in Downtown Detroit and has been developed as a new development hub in the area that offers shops and eateries to satisfy the needs of any traveler. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 60% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Hotel Brand Expansion:** Luxury brands are expanding their reach by entering the hospitality industry and creating unique hotel experiences. - **Incorporating Brand Products in Hotel Design:** More hotels are incorporating brand products in their design to offer a seamless brand experience for their guests. - **Development of Destination Hubs:** New hotel developments are creating destination hubs that offer a variety of experiences to travelers. ### Sectors Adopting This - **Luxury Retail:** Luxury retail brands are expanding into the hospitality industry to provide guests with unique and luxurious experiences. - **Interior Design:** More hotels are requiring the expertise of interior designers to incorporate brand products and create a seamless guest experience. - **Travel and Tourism:** New hotel developments are promoting the growth of travel and tourism in areas by providing a variety of experiences in one location. ## Related on Trend Hunter - [Expertly-Crafted Mattresses](https://www.trendhunter.com/trends/313-mattress.md) - [Exclsuive Automotive Timepieces](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch.md) - [Modern Traditional Japanese Hotels](https://www.trendhunter.com/trends/shinmozen.md) - [Traditional Southern-Inspired Hotels](https://www.trendhunter.com/trends/maison-de-la-luz.md) - [Design-Focused Italian Hotels](https://www.trendhunter.com/trends/hilton-milan-duomo.md) - [Luxurious Japanese-Inspired Lounges](https://www.trendhunter.com/trends/the-aladdin-sane.md) - [Exotically Refurbished Hotels](https://www.trendhunter.com/trends/pelican-hotel.md) - [Luxurious Milan Hotels](https://www.trendhunter.com/trends/nemi-hotel-milano.md) - [Design District Boutique Hotels](https://www.trendhunter.com/trends/the-hotel-at-the-moore.md)