# Locally Built Boutique Hotels Shinola and Bedrock Join Forces to Design the Shinola Hotel By Amy Duong | Published 2022-12-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/shinola-hotel-1 References: [design-milk](https://design-milk.com/the-shinola-hotel-is-built-in-detroit-by-locals-shinola-and-bedrock/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_166991755356810&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=lb5abgqp0100x1tt000DLhayo82wi&loc=https%3A%2F%2Fdesign-milk.com%2Fthe-shinola-hotel-is-built-in-detroit-by-locals-shinola-and-bedrock%2F&v=1&out=https%3A%2F%2Fwww.shinolahotel.com%2F&ref=https%3A%2F%2Fdesign-milk.com%2F&title=The%20Shinola%20Hotel%20Is%20Built%20in%20Detroit%20by%20Locals%20Shinola%20and%20Bedrock&txt=Shinola%20Hotel)  [Shinola](https://www.trendhunter.com/trends/313-mattress) Hotel is located in Detroit, Michigan and it is designed by local brands Shinola and Bedrock. The space features 129 rooms and has four food and beverage concepts that are led by award-winning chef Andrew Carmellini. The overall design is captivating, from the ceramic wall tiles and millwork that is made by [local merchants](https://www.trendhunter.com/trends/puro-hotel) along with mini bars that are stocked with local snacks. The hotel is made to suit both tourists of the city and residents from Detroit as well. The main living room is designed to evoke an inviting feeling that is perfect for snacking, having drinks, lunch, and more. The rooms and suites are decorated with [mid-century modern furniture](https://www.trendhunter.com/trends/hotel-henrietta) and have hardwood floors. Image Credit: Shinola Hotel ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 62% | Activity: 35% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) ## Key Themes ### What's Driving This Trend - **Local Brand Collaborations:** More locally built hotels will collaborate with local brands to create unique offerings and experiences for guests. - **Hyper-local Snack and Beverage Offerings:** Hotels will increasingly offer mini bars that feature locally sourced snacks and beverages to highlight the uniqueness of the surrounding area. - **Community-focused Hotel Design:** Hotels will emphasize community-focused design, offering inviting spaces for both tourists and locals to enjoy and engage with one another. ### Who This Affects Most - **Hospitality:** The hospitality industry can partner with local brands to create unique experiences that highlight the surrounding area and attract guests seeking localized experiences. - **Food and Beverage:** The food and beverage industry can collaborate with hotels to provide hyper-local snacks and beverages that showcase the unique flavors and products of the surrounding area. - **Furniture and Design:** The furniture and design industry can provide locally made and curated goods to create a community-focused and unique environment for hotels and their guests. ## Related on Trend Hunter - [Expertly-Crafted Mattresses](https://www.trendhunter.com/trends/313-mattress.md) - [Modern Traditional Japanese Hotels](https://www.trendhunter.com/trends/shinmozen.md) - [Exclsuive Automotive Timepieces](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch.md) - [Local Heritage-Inspired Hotels](https://www.trendhunter.com/trends/the-manchester-hotel.md) - [Design District Boutique Hotels](https://www.trendhunter.com/trends/the-hotel-at-the-moore.md) - [Elegant Interior Hotel Designs](https://www.trendhunter.com/trends/tonen.md) - [Hybrid Culturally Inspired Hotels](https://www.trendhunter.com/trends/japanese-and-spanish-design.md) - [Traditional Southern-Inspired Hotels](https://www.trendhunter.com/trends/maison-de-la-luz.md) - [Detroit Tower Redevelopments](https://www.trendhunter.com/trends/shop-architects-hudson.md)