# Premium Americana Sunglasses The Shinola Eyewear Collection Includes Three Styles By Michael Hemsworth | Published 2021-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shinola-eyewear-collection References: [uncrate](https://uncrate.com/shinola-eyewear-collection/) & [shinola](https://www.shinola.com/lifestyle/eyewear.html) The Shinola Eyewear Collection has been unveiled by the brand as its latest lineup of products for consumers who are in need of a stylish way to stay protected from UV rays this summer. The sunglasses come in three style options to choose from including the [Mackinac](https://www.trendhunter.com/trends/shinola-mackinac-40mm-yacht-timer), [Rambler](https://www.trendhunter.com/trends/series-a-rambler) and Bixby, which are each crafted with a hand-polished acetate frame. The various eyewear styles put a focus on vintage-inspired designs with a number of modern materials in the mix to make them perfect for present-day fashion enthusiasts. The Shinola Eyewear Collection is crafted in the USA using custom hardware along with German-engineered hinges and [CR39](https://www.trendhunter.com/trends/mira-collection) scratch-resistant lenses. The eyewear comes as part of the brand's continued expansion outside of the timepiece market by offering more lifestyle-focused products. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 25% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Handcrafted Sunglasses:** Companies can disrupt the eyewear industry by offering unique handcrafted sunglasses made with quality materials and stylish designs. - **Vintage-inspired Designs:** Creating sunglasses with vintage-inspired designs using modern materials can create new opportunities in the fashion industry. - **Lifestyle-focused Products:** Expanding brand focus beyond core products (e.g. timepieces) to offer lifestyle-focused products, including sunglasses, can increase market share and revenue streams. ### Industries Being Reshaped - **Eyewear:** Eyewear companies can innovate their product offerings through unique designs, high-quality materials, and customization options. - **Fashion:** Incorporating vintage-inspired designs in fashion, including sunglasses, can attract customers who value style and quality. - **Retail:** Retail companies can expand their product lines to include lifestyle-focused products, like sunglasses, to attract new customers and increase sales. ## Related on Trend Hunter - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Sketch-Based Striking Sunglasses](https://www.trendhunter.com/trends/shinzo-tamura.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [High-Performance Automotive Glasses](https://www.trendhunter.com/trends/randolph-x-shelby.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Refined Hyper-Sporty Sunglasses](https://www.trendhunter.com/trends/tag-heuer-eyewear-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md)