# American Adventure-Ready Timepieces The Shinola Duck Watch is Assembled by Hand in Detroit By Michael Hemsworth | Published 2022-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shinola-duck-watch References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/watches/shinola-duck-watch/) & [shinola](https://www.shinola.com/mens/watches/the-duck/duck-watch.html) The Shinola Duck Watch is a proudly American timepiece focused on performance and style for a balanced accessory that's ready to provide rugged resilience on ones's wrist. The watch is hand-assembled in Detroit with Swiss and important parts, and is built to effortless withstand hardcore adventures in the ocean or the bush. The [water-resistant surfer timepiece](https://www.trendhunter.com/trends/doxa-sub-300-carbon-seafoam) boasts a [stainless steel case](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch) with a screw-down crown to match along with a unidirectional bezel, SuperLumi-Nova on the hands and dial, an extra-thick sapphire crystal lens and even an expandable rubber strap. The Shinola Duck Watch comes in three color options including a distinctly oceanic blue, a bright canary yellow and a demure black. Priced at $650, the timepiece is available now. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 56% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **American-made Timepieces:** With the growing interest in sustainability and conscious consumption, there is an emerging trend for American-made timepieces like the Shinola Duck Watch that combine style and durability. - **Adventure-ready Watches:** As people are seeking more outdoor experiences, adventure-ready watches like the Shinola Duck Watch are becoming more popular and there is an opportunity for innovation in designing watches that withstand hardcore adventures. - **Hand-assembled Watches:** With the resurgence of handmade craftsmanship, there is a growing trend for hand-assembled watches like the Shinola Duck Watch, creating opportunities for luxury brands to develop handmade watches with a focus on quality craftsmanship. ### Industries Being Reshaped - **Watchmaking:** The watchmaking industry can capitalize on the trend of adventure-ready and American-made timepieces by emphasizing sustainability, quality, and durability. - **Luxury Goods:** Luxury goods brands can tap into the trend of hand-assembled watches by creating unique and high-quality timepieces that showcase expert craftsmanship and attention to detail. - **Outdoor Gear:** With the rise in outdoor activities, the outdoor gear industry can benefit from developing and marketing adventure-ready watches that cater to the needs of outdoor enthusiasts. ## Related on Trend Hunter - [Exclsuive Automotive Timepieces](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch.md) - [Chic Seafaring Timepieces](https://www.trendhunter.com/trends/shinola-mackinac-40mm-yacht-timer.md) - [Blue Collar Professional Timepieces](https://www.trendhunter.com/trends/shinola-mechanic-watch.md) - [Blacked-Out Ceramic Timepieces](https://www.trendhunter.com/trends/shinola-ceramic-monster-automatic-watch.md) - [Designer Urbanite Diver Watches](https://www.trendhunter.com/trends/dan-henry-1975-skin-diver-watch.md) - [Postmodern Diver Timepieces](https://www.trendhunter.com/trends/nodus-sector-dive.md) - [War Boat-Inspired Timepieces](https://www.trendhunter.com/trends/dunkirk-watch.md) - [Accessible Aquatic Diver Timepieces](https://www.trendhunter.com/trends/timex-tiburon-dive-watch.md) - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md)