# Confectionary-Informed Health Tablets Shinning Day Unveils Stunning New Package by Pica Design By Grace Mahas | Published 2021-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shinning-day References: [retaildesignblog.net](https://retaildesignblog.net/2021/01/21/shining-day-by-pica-packaging-design-lab/) Lutein has become increasingly popular among wellness consumers for its eye-protection qualities and Shinning Day is a brand offering creative and "[eye catching](https://www.trendhunter.com/trends/zitsticka-target)" designs to its packaging. Taking inspiration from confection, the sweetened lutein health tablets are aiming to enter the market as "eye-care candy." The Shinning Day sweetened lutein health tablets are [beautifully packaged](https://www.trendhunter.com/trends/cleveland-kitchen1) in a white aluminum tin with blueberry and bee drawings adorned in purple. As a striking center piece, the tin boasts a shining eye in the same muted purple colorway, drawing focus on the product's connection to eye health. Lastly, the package boasts further information about the product in a navy blue box with white characters, creating a balanced aesthetic. Image Credit: Shinning Day ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Eye-protecting Supplements:** There is a trend towards creating supplements that focus on eye protection. - **Confectionary-inspired Packaging:** There is a trend towards using confectionary-inspired packaging for health supplements. - **Creative Niche Supplements:** There is a trend to create supplements that are not only useful, but also visually appealing and creative. ### Who This Affects Most - **Health Supplements:** The health supplements industry can explore creating supplements with the focus on eye protection qualities and creative packaging. - **Confectionary Industry:** The confectionary industry can explore creating products for the health market, such as eye-care candy. - **Design and Packaging Industry:** The design and packaging industry can explore offering their services to health supplement companies for creating visually appealing and creative packaging. ## Related on Trend Hunter - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md)