# Australian Soju Seltzers Shinmi Eastwest Soju Seltzer is Infused with Melon, Peach or Lemon Myrtle By Laura McQuarrie | Published 2023-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shinmi-eastwest-soju-seltzer References: [redbottle.au](https://redbottle.com.au/east-quan-soju-selt/) & [redbottle.au](https://redbottle.com.au/east-honey-soju-selt/)  Shinmi Eastwest Soju Seltzer is flavorfully infused with ingredients like honeydew melon, lemon myrtle or quondong—also known as wild peach. These Australian-made sparkling soju beverages in 330ml cans pack a punch with 9% ABV, striking a balance between refreshing carbonation and a noticeable kick of alcohol for an invigorating drinking experience. Consumers' obsession with [hard seltzers](https://www.trendhunter.com/trends/unusual-your-usual-campaign) has paved the way for the rise of soju seltzers as an alternative and intriguing choice. The crisp and sparkling characteristics of these drinks provide a refreshing experience, making them a perfect choice for social events, casual get-togethers and occasions spent outdoors. With their [fruity and botanical flavors](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages), soju seltzers speak to a wide range of preferences, appealing to those who enjoy a hint of sweetness or prefer more herbaceous and vibrant notes. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 63% | Activity: 35% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Soju Seltzers:** The rise of soju seltzers as an alternative and intriguing choice to hard seltzers provides an opportunity to innovate new alcoholic beverage offerings. - **Fruity and Botanical Flavors:** Appealing to a wide range of preferences, there is an opportunity to innovate new beverage offerings with unique flavor combinations and botanical ingredients. - **Outdoor Drinking:** As a refreshing choice for outdoor occasions and get-togethers, there is an opportunity to innovate packaging and marketing strategies that cater to the trend of outdoor drinking. ### Who This Affects Most - **Alcoholic Beverages:** Alcoholic beverage companies can innovate new offerings by experimenting with unique flavor combinations and incorporating botanical ingredients. - **Canned Beverages:** Canned beverage companies can create new lines of soju seltzers that cater to outdoor drinking occasions with convenient and portable packaging. - **Social/event Planning:** Social and event planners can incorporate soju seltzers into their offerings as an alternative and refreshing choice for events and gatherings. ## Related on Trend Hunter - [Canned Soju Seltzers](https://www.trendhunter.com/trends/hello-soju.md) - [Sparkling Soju Seltzers](https://www.trendhunter.com/trends/soju-seltzers.md) - [Sparkling Soju Cocktails](https://www.trendhunter.com/trends/canned-soju-cocktails.md) - [All-Natural Soju Cocktails](https://www.trendhunter.com/trends/soju-seltzer-cocktail.md) - [Sparkling Soju Beverages](https://www.trendhunter.com/trends/hello-soju-beverage.md) - [Juicy Soju-Style Cocktails](https://www.trendhunter.com/trends/sojuice.md) - [Canned Asian Cocktails](https://www.trendhunter.com/trends/jumo.md) - [Flavored Soju Cocktails](https://www.trendhunter.com/trends/soju-cocktails.md) - [Goji-Flavored Vodka Beverages](https://www.trendhunter.com/trends/vodka-beverage.md)