# Gift-Wrapped Skyscrapers Shinjuki, Japan Topshop Gets Gifted for a Passerby Promotion By Amanda Chang | Published 2010-12-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shinjuku-japan-topshop References: [notcot.org](http://www.notcot.org/post/36795/) & [japantrends](http://www.japantrends.com/shinjuku-stores-wrapped-up-in-gift-box/) If you happen to be in Japan in the next few weeks, you should definitely head over to the Shinjuku, Japan [Topshop](https://www.trendhunter.com/trends/winter-wonderland-popup), where you will find their massive store gift-wrapped with [illuminated LED lights](https://www.trendhunter.com/trends/the-constellation-of-love). However, this is more than just a publicity stunt, because the special gift wrapping is part of a new campaign started by Toyko FM and Topshop. Simply take a picture of the [gift-wrapped building](https://www.trendhunter.com/trends/wrapping-rooms), send it in to the campaign and receive the chance to win Topshop coats and other giveaways. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Illuminated LED Lights in Retail:** Retailers can attract attention and create a unique experience by incorporating illuminated LED lights into their store designs. - **Interactive Social Media Campaigns:** Brands can engage customers and generate user-generated content through interactive social media campaigns like the gift-wrapped building promotion. - **Combining Traditional and Digital Advertising:** The combination of traditional advertising techniques, such as gift wrapping, with digital elements, like social media contests, can create innovative marketing strategies. ### Who This Affects Most - **Retail:** Retailers can leverage the use of illuminated LED lights and interactive campaigns to enhance the in-store and online shopping experiences. - **Marketing and Advertising:** Marketing and advertising agencies can explore the potential of combining traditional and digital techniques to create disruptive campaigns that capture consumer attention and drive brand engagement. - **Social Media:** Social media platforms can offer opportunities for brands and users to connect through interactive campaigns, promoting brand awareness and user-generated content. ## Related on Trend Hunter - [Cutout Christmas Tree Displays](https://www.trendhunter.com/trends/christmas-tree-display.md) - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Localized Retail Experiences](https://www.trendhunter.com/trends/uniqlo-sherway.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md)