# Vitamin D-Infused Water Pouches ShineWater Pouches are Now Available at 600+ Walmarts in the US By Niko Pajkovic | Published 2022-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shinewater-pouches References: [bevnet](https://www.bevnet.com/news/2022/shinewater-pouches-now-available-at-walmart) & [shinewater](https://www.shinewater.com/locate)  ShineWater, a functional beverage brand offering a line of hydration drinks that contain 100% of your daily recommended dose of Vitamin D, has officially launched [ShineWater Pouches](https://www.trendhunter.com/trends/shinewater) at over 600 [Walmart](https://www.trendhunter.com/trends/caliwater-kids-pouches) locations in the United States. ShineWater Pouches offer the same nutritional quality as classic ShineWater, but they are geared more toward [kids' and families' lifestyles](https://www.trendhunter.com/trends/wave-kids). In terms of ingredients, they feature 0 grams of added sugar and contain 35% Vitamin D. Currently, ShineWater pouches come in two flavor varieties: Mixed Berry Acai and Strawberry Lemon. “ShineWater Pouches offer nutritional benefits no traditional juice box can, and this new partnership with Walmart to bring Vitamin D to consumers comes just in time for the back-to-school season when kids begin to spend more time inside, out of the sun," said Larry Long, ShineWater COO. Image Credit: ShineWater ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 75% | Activity: 98% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Vitamin D-infused Water:** Opportunity to add functional ingredients to water-based beverages to emphasize health benefits and offer an alternative to traditional sugary drinks. - **Hydration Drinks:** Opportunity to create functional, health-focused beverages geared specifically towards children and families. - **Functional Beverages:** Opportunity to enter the growing market of functional beverages by adding unique and beneficial ingredients to everyday drinks. ### Sectors Adopting This - **Beverage Industry:** By pivoting to a younger audience with a focus on health, companies in the beverage industry can promote healthier drinking habits and attract a new, health-conscious demographic. - **Health Food Industry:** The health food industry can capitalize on the growing trend of functional and healthy beverages by developing new and innovative products that meet the nutritional needs of different target audiences. - **Retail Industry:** Retailers can offer functional and health-focused beverages like ShineWater pouches to their customers and provide a differentiated product, leading to increased sales and customer loyalty. ## Related on Trend Hunter - [Kid-Friendly Vitamin Pouches](https://www.trendhunter.com/trends/shinewater.md) - [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md) - [Hydrating Kid-Friendly Cactus Waters](https://www.trendhunter.com/trends/caliwater-kids-pouches.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [Shelf-Stable Smoothie Pouches](https://www.trendhunter.com/trends/outshine.md) - [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md) - [Child-Focused Bottled Waters](https://www.trendhunter.com/trends/dino-water.md) - [Kid-Friendly Hydration Pouches](https://www.trendhunter.com/trends/hydration-pouch.md) - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md)