# Instagram-Like Beer Ads The Shiner Bock Campaign Focuses on Fun Everyday Moments By Meghan Young | Published 2012-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shiner-bock-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/10/shiner-bock-lawn-mower-interior-dog-rope-swing-washers-front-porch/) & [mc-j](http://www.mc-j.com/) The [Shiner Bock](https://www.trendhunter.com/trends/shiner-beers) campaign takes a candid approach to advertising. As though inspired by the popular social media app, [Instagram](https://www.trendhunter.com/trends/antifakeness-ad), it relies on vintage-like photographs that capture everyday moments, which happen to all involve this particular beer brand. Whether it is launching into a lake at the cottage or enjoying the company of man's best friend, a bottle or can of Shiner Bock makes the moment even better. Shot by photographer Nils Juul-Hansen, the Shiner Bock campaign was created by McGarrah Jessee, an ad agency based in Austin, Texas, United States. It was art directed by Michael Anderson and illustrated by Eric E. Cash while copywriter Derek Bishop came up with some slogan gems such as "'Like us' on the porch," and "[Brewed for outdoor enthusiasts](https://www.trendhunter.com/trends/amber-harvest-lager)." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 72% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Candid-style Advertising:** Opportunity to create ad campaigns that capture everyday moments in a candid and relatable way. - **Instagram-inspired Marketing:** Opportunity to leverage the popularity of Instagram by using vintage-like photographs in advertising. - **Nostalgic Branding:** Opportunity to evoke nostalgia and create emotional connection with consumers by using vintage-style visuals in branding. ### Industries Being Reshaped - **Beer and Beverage:** Opportunity for beer and beverage companies to adopt candid and Instagram-inspired advertising to engage consumers. - **Ad Agencies:** Opportunity for ad agencies to incorporate candid-style advertising and Instagram-inspired marketing for their clients. - **Outdoor and Recreation:** Opportunity for outdoor and recreation brands to leverage nostalgic branding to appeal to outdoor enthusiasts. ## Related on Trend Hunter - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Reimagined Classic Beer Campaigns](https://www.trendhunter.com/trends/a-lovely-day.md)