# Surreal Poolside Pop-Ups The Shinebright Studio Showcases Creative Talent By Vasiliki Marapas | Published 2014-08-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/shinebright-studio References: [itsnicethat](http://www.itsnicethat.com/articles/shinebright-studio-isabelandhelen) & [isabelandhelen](http://www.isabelandhelen.com/) The Shinebright Studio is a new [pop-up space](https://www.trendhunter.com/trends/self-growth-studio) brought to you by glacéau vitaminwater. Lasting for seven-weeks, the studio features work by some of the most creative talent in London. It is comprised of installations, workshops and creative counseling sessions, all intended to inspire visitors to realize their own creative aptitude. One lucky winner will land a spot on the [School for Creative Start-Ups](https://www.trendhunter.com/trends/national-handloom-day)' support program. Designers Isabel and Helen, along with the Bread Collective, worked hard to bring the space to life. Titled 'No Diving,' the installation was inspired by the London heat; specifically, the duo wanted to offer a surreal respite, a place where people could "strip off and soak up the artificial rays." Moreover, the designers wished for their visitors to be transported to [1960s Palm Spring](https://www.trendhunter.com/trends/omani-desert-popup). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Spaces:** The rise of pop-up spaces allows businesses to create unique and temporary experiences for their customers. - **Creative Counseling:** The trend of creative counseling sessions provides individuals with guidance and support to tap into their creative abilities. - **Support Programs for Start-ups:** Support programs for start-ups enable entrepreneurs to receive mentorship and resources to launch and grow their businesses. ### Where This Applies - **Event Planning:** The event planning industry can capitalize on the trend of pop-up spaces by offering specialized services to design and execute unique experiences for their clients. - **Creative Coaching:** The creative coaching industry has an opportunity to provide counseling services that help individuals unlock their creativity and overcome creative blocks. - **Business Incubators:** Business incubators can leverage the trend of support programs for start-ups by offering comprehensive mentorship, resources, and networking opportunities to early-stage entrepreneurs. ## Related on Trend Hunter - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Celestial Self-Help Pop-Ups](https://www.trendhunter.com/trends/mercury-retrograde-shelter.md) - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Whimsical Pool-Inspired Exhibitions](https://www.trendhunter.com/trends/public-pool-exhibition.md) - [Doll-Inspired Modern Installations](https://www.trendhunter.com/trends/pavilions-of-wonder.md)